We do this to proclaim to the world we are identifiable, accepted, and bucketed. We do this so people easily understand who our competitors are and who they are not. The problem is, it's often very difficult to place yourself into a pre-defined bucket, and doing so can cause all manner of angst!
It can make you feel like the playing chip in Plinko on "The Price is Right." You drop the chip into a maze of pegs, where it bounces crazily around, until it randomly falls into a slot. Once in the slot, it doesn't move. It's "happy."
Trying to place your company and its products into a segment or bucket is similar, as you eagerly search for the right slot to drop into. So, by my estimation, into what bucket do we fall? Well, we definitely fall into the knowledge management bucket. But that's a BIG bucket that no one company, product, or service can fill.
At the end of the day, for any sales professional, what matters is that you are clearly communicating the value you bring to your customers, in their own language. Customers don’t care what bucket you're in. They care about finding ways to solve their business problems, and advance their business agenda.
So as I look at Inmagic and our Social Knowledge Network strategy, I am less concerned about understanding the bucket or segment or three-letter acronym that we neatly place ourselves into. I am more concerned about communicating the value that we bring to an organization struggling to address real business information problems.