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Phinally!

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After a 28-year drought, the Phillies are World Series champions. For anyone in the Philly area, you probably are well aware of the fan mayhem on Wednesday night -- perhaps only to be topped by today's parade though Center City.

Fan started funneling into the city around 8 morning, so expect an all-day celebration. We're all bleeding red here on the blog, whether you're a Boston or Philly fan!

Social media: Let's get down to business

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I’ve just returned from visiting several companies and discussing social knowledge networks, which is just another way of saying a knowledge management system with social components.

I’ve been struck by their needs and mood, especially when I consider the advice I often hear from industry pundits about how information professionals should approach implementing Web 2.0 systems.

Many recommend and stress “play.” This might be well and good advice for librarians serving public communities and university environments, where “playing” with Flickr and other social sites is necessary to understand how students and other users think.

But I've found that the information professionals I've been speaking with need is guidance on the role social media can play within their organizations. Often, their co-workers are asking for it, but their bosses want to know the business benefits and the ROI, especially with the economic environment becoming more uncertain every day. Telling them to go "play" is advice that does not resonate.

So rather than "play," I have advised customers to begin experimenting with social media in areas that will bring tangible benefits their organizations. Remember, experimentation is defined as "the process of testing a hypothesis by collecting data under a controlled environment."

So the key is to have a business objective in mind, and use Web 2.0 or social knowledge networks to see if it improves the situation. This strategic experimentation allows the information professional to have a structured and robust conversation with their boss or budget committee.

For example, here is the pain-point of one organization I met with. The client explained they had a great deal of valuable information on the N drive (network drive). They also explained employees were having a difficult time quickly finding the information they needed. The client had tried adding a search engine, but it did not improve the situation.

We drilled into the two key problems they faced. First, the N drive often contains the drafts as well as multiple versions of a document. For example, there might be one copy intended for internal use, and another for external use. The search engine often returned all of the drafts and versions because they were all relevant.

Employees then spent a great deal of time figuring out which draft or version was useful for their specific task. This led to a discussion about the difference between relevance and quality, and much gnashing of teeth as the (broken) promises made by IT concerning the search technology were rehashed. The client wanted to know how to make finding the right document easier and faster.

The client's other problem is the N drive contains many old and erroneous documents. They wanted to know how to eliminate them. With the drive containing over 20,000 documents, assigning a full-time resource had been considered.

But when probed about the level of domain experience needed to determine document quality -- especially considering the depth and breadth of the content -- they soon realized that this was not feasible.

In this case, I recommend they try implementing a social knowledge network focused on the N drive document repository. By loading the documents into Presto and allowing them to be socialized, they could use Web 2.0 techniques to solve their problems.

For example, document ratings can provide clear guidance about content quality. Comments can provide much-needed context regarding usage. This can delineate documents for internal and external use, for instance. Social tagging is another way for staff to quickly judge the quality and usefulness of documents.

The content administrator or information professional would be a key consumer of this social information. By watching the comments, ratings, and tags, administrators receive direct user feedback concerning content quality. This enables them to implement feeding and weeding strategies to add high-quality content while eliminating low-quality content.

Deleting low-quality content raises the overall quality of the document repository and reduces time spent by staff evaluating such documents.

After I suggested they experiment with social media to reduce search time and increase information quality, this organization felt they could sell the concept upstairs. I can't wait to hear the results.

Even though we all need to have fun, for information professionals in profit and non-profit organizations, I recommend an experimentation path with clear objectives, rather than just playing.

Looking back on Internet Librarian, from Shannon

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Now that Internet Librarian is over and the jet lag has worn off, I have a few minutes to look back on this year’s show. Whether or not you attended the show, you can probably guess from its title that it attracts many forward-thinking librarians and information professionals interested in Web 2.0 and social media.

Several tracks at the show were dedicated to these topics. We saw presentations from information professionals at various companies and consulting agencies, who shared their research, experiences, and knowledge to help their peers improve knowledge management in their organizations.

One very interesting presentation was from Tom Reamy, Chief Knowledge Architect at KAPS Group. In his presentation, “Improving Navigation and Findability,” he referenced public-facing Web and e-commerce sites such as CNN and Forbes to demonstrate how information is organized for consumers.

Reamy stressed that technologies must be integrated, and cannot just sit solo on top of the main content structure. With the development of Presto and our campaign against information silos, this statement of integration was the mantra at our booth.

It was exciting to see so many presentations about the technologies and ideas we have come to embrace at Inmagic. As attendees poured out of the meeting rooms after the sessions, our yin-yang graphic became a beacon, and excited guests flooded our booth with questions about how blogs and tagging could work in a knowledge management repository, and how it could help them achieve their goals within their special libraries.

We also had a great time meeting with Paula Hane, Chief of Information Today's News Bureau. She came by to speak with us about Inmagic’s growth and new version of Presto. I think she intended to stay for only a few minutes, but ended up parking in our booth for over an hour while Kipo, our Solutions Engineer, demoed Presto to several groups of people.

More to come about the show from the rest of the team. For me, it's back to the grind! ;)

Internet Librarian Conference 2008, in pictures

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I snapped some shots from last week's Internet Librarian Conference, and thought you'd like to take a look at our slideshow. You can check out our booth and some action shots of our team demoing the new versions of Presto and Genie.

Enjoy!

World Series phever spreads across Philly

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Yeah, I'm just a little excited that tonight could be the night the Phillies win the World Series. Ok, really really really excited. They're up 3 games to 1 on the Rays -- not to mention defying most analysts' expectations that Tampa Bay would win this thing.

I think an '08 championship would be quite fitting, considering the last and only time the Phillies won the World Series was in 1980. '80, '08? I hope that doesn't mean the Phillies are destined for a dry spell until 2080!

By the way, anyone seeing a rise in the requests for baseball and Phillies books at their libraries? Who else is watching the game tonight?

Go Phils!

Who has free BOSE headphones?

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Cecilia Armas does! She won our raffle giveaway at the Internet Librarian conference, and will soon be the owner of a BOSE noise-free headset. We shipped it over to her this afternoon.

Cecilia is the Manager of Information Resources at Mary Kay Inc. Congrats Cecilia! Enjoy!

Meeting new bloggers at the Internet Librarian Conference

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Krista Bolan, an Adult Services Librarian at a public library and blogger for Librarian’s Lounge, mentioned us in her post yesterday about the Internet Librarian Conference 2008. Thanks for the link love and stopping by our booth!

Reactions positive at Internet Librarian 2008

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This in from Shannon, Inmagic's MARCOM Manager, reporting last night from the Internet Librarian Conference (oy, time difference!):
It's just past 6:30 p.m., and the exhibition hall is closing it's doors for the evening. Tons of traffic at the booth, fueled by excitement about social media (and the close proximity to the yummy snack table).

Saw a bunch of existing customers, some who've been with us since the 80s, and some new faces. People really reacted to the idea of integrating social media with the librarian's discretion. Social volume knob made eyes glow and smiles grow. It might be the new buzzword of Internet Librarian!

So far, so good. Green is good. People really like the Low Carbon Footprint Presto theme. The graphic really drew people to the booth after they attended social presentations.

Ok, being kicked out. Gotta go. Adios!

Kicking off the Internet Librarian Conference 2008

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Today is day one of the Internet Librarian Conference 2008, where our sales team is stationed for the next three days (sans moi, as I help hold down the fort here at the office).

They'll be at booth 217 giving attendees glimpses of Presto 3.0 in advance of our major release, as well as demonstrating the latest release of Genie, our Web-based integrated library system (ILS) for DB/Text.

They'll also be fielding questions about social knowledge networks (SKNs), and how they work to enrich companies' domain expertise and streamline their search and discovery processes. We're hoping attendees will come away with a better understanding of this new shape the knowledge management (KM) and content management (CM) industries are taking.

We'll also be covering the conference here on the blog, so watch this space for show news, interviews with customers and attendees, and more.

A sorrowful day for Red Sox fans

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Yes, Boston fans, the Red Sox have been defeated by the Tampa Bay Rays. I emphasize for you, Sox fans.

This means the World Series wager between the Inmagic team and blogging crew has been called off. But it doesn't mean we still can't enjoy a hearty bowl of New England clam chowder and Philly cheesesteaks in good spirit.

Go Phils!

Why baseball is fickle -- and why Red Sox fans are reveling in it

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In case you haven't heard, the Red Sox pounced the Rays last night in a dramatic come-from-behind win -- shattering many baseball followers' assumptions that the Rays would be heading to the World Series after last night.

I'm sure Mike and the Inmagic team are breathing a sigh of relief as the BoSox stay alive in the ALCS. Tomorrow night brings us game 6, another do-or-die match-up between Boston and Tampa Bay. Boston must win these last two games of the series to make it to the World Series, where the Phightin' Phils await them.

And that means our wager stays alive too. Tune in to see how it unfolds!

Back at it!

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I have just returned to Inmagic from a brief maternity leave, and wanted to reintroduce myself. I'm Carolyn MacNeill, and I am with the marketing/PR group at Inmagic.

As I get back in the game, I'm reminded of when I recently took my three-year-old to an amusement park for the first time. Needing a little adrenaline rush after too many rides on the kiddie-carousel, I tried the roller coaster.

You know when you start out on a rollercoaster and you slowly creep to the top, and for a brief moment, you can see for miles? Then you take a deep breath and hold on for the ride. It’s kinda like being at Inmagic.

Since acquiring funding from Edison Venture Fund about a year ago, which is when I started at the company, Inmagic has absolutely taken off. In the time that I was away, I am amazed and impressed at the changes that have occurred across the company -- one of my favorites being the Fenway Park scoreboard in the kitchen area!



Inmagic has been a solid organization for more than 20 years with more than 5,000 customer organizations worldwide. But in one year, the company has made leaps and bounds, honing in the strategy of the company, expanding the product capabilities, and raising the bar on quality service to customers.

Knowledge management is something so broad that it touches almost every person, in every department, of every industry. Social media has been developing in parallel, and only recently has started to become mainstream across many organizations.

We are at a time where social media and content management are converging to reshape how we look at enterprise search, access, and discovery, and ultimately how we operate as individual business professionals.

So on that note, I’m excited to rejoin the Inmagic team, and be a part of the social knowledge management transformation that is occurring. I hope to help get the word out on the street about all the good things that are happening here, and how they translate into better business for customers.

And the good thing about riding this wave with Inmagic is that I get all the excitement of a rollercoaster ride without fear of the guy in front of me tossing his cookies.

The postseason plot thickens

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Remember the wager Inmagic and the blogging team made last week? Philadelphia has upheld its end of the bargain. Congrats to the Phillies, who are now World Series bound! Will the BoSox follow suit? Tonight is a do-or-die game. Let the best team win!

Remember, we have Philly cheesesteaks and New England clam chowder on the line!

Outlook cloudy for social knowledge networks

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Yes, it's true, folks. Things are looking cloudy for social knowledge networks. But no worries, it's a good thing. You can now use Presto, as well as Genie, in the cloud, also known as "over the Web."

The cloud-based service is hosted and supported by SAVVIS Communications Corporation, a provider of managed IT infrastructure solutions.

We issued a press release yesterday with all the details.
______________________________________________________________________

Inmagic Taps SAVVIS for Social Knowledge Network Hosting in the Cloud

Now information managers can have their choice of Inmagic solutions, on premises or hosted in the cloud

WOBURN, Mass. -- (BUSINESS WIRE) -- Today Inmagic announced that its industry-leading social knowledge management platform, Inmagic® Presto, and Inmagic® Integrated Library System (ILS) Inmagic® Genie are now available through a cloud-based service hosted and supported by SAVVIS Communications Corporation, a leading provider of managed IT infrastructure solutions. Now leading organizations can harness and capitalize on their vast arrays of vetted knowledge and the wisdom of their communities, without the capital expense of expanding their data centers, buying hardware, licensing software seats, training IT personnel, or supporting ongoing maintenance and management.

“Companies, government agencies and leading not-for-profit organizations today want robust and secure environments when hosting their applications on the Internet,” says Paul Puzzanghera, President and CEO of Inmagic. “At Inmagic, we strive to stay at the forefront of the social knowledge management industry, while offering our customers highly secure, high-performance, and cost-effective special library and social knowledge network deployment options. Together with SAVVIS, we’re making this a reality for our customers through cloud-based hosted environments that provide the performance, flexibility, and security required for the new generation of knowledge management.”

Presto is a new, socialized version of Inmagic’s popular knowledge repository and the industry’s first true social knowledge management platform. Genie is the company’s Web-based integrated library system (ILS) for Inmagic® DB/Text—a specialized database optimized for text retrieval that lets users build networked and standalone textbases to manage information. Whether hosted internally at a customer’s data center or hosted in the cloud by Inmagic and SAVVIS, Presto provides both managed and searchable interfaces to internal and external data. This unifies structured and unstructured content—including documents, images, audio, video, Web sites, blogs, RSS feeds, and more—to help organizations integrate vetted (top-down) information with social (bottom-up) content that captures the collective “wisdom of the community.” However, hosting Presto in the cloud provides additional benefits for businesses and their IT organizations:

* Fast, customized deployment without the capital expense typically associated with setting up a new application inside the firewall. There’s no need to buy hardware, license software seats, train IT personnel, expand data centers, or support ongoing maintenance and management.

* Managed security, consisting of 24/7 system monitoring and management, anti-virus protection, and advanced firewall security.

* Dedicated and expandable server capacity with all server resources, including CPU, memory, disk, and server-side networking.

* Disaster recovery protection with defined restore times for system failure. Incremental backups are made daily, and full backups are made weekly and monthly, stored internally and offsite.

* Comprehensive technical support.

With an IT services platform spanning North America, Europe, and Asia, SAVVIS is an industry leader in delivering secure, reliable, and scalable hosting, network, and application services. The company is recognized by industry analyst firm Gartner, Inc. in the “Leaders” quadrant in the Magic Quadrant for North American Web Hosting, 2008, published April 10, 2008, and authored by Gartner analysts Ted Chamberlin and Lydia Leong. The report can be accessed from the SAVVIS Web site at www.savvis.net/magicquadrantleader.

Inmagic® Presto and Inmagic® Genie are available immediately. Pricing for Presto starts at $15,000 per year, which includes the application and base configuration for an unlimited number of users. Pricing for Genie starts at $7,000 per year.

ABOUT INMAGIC

Since 1983, Inmagic has helped companies rapidly capture, organize, share, manage, and exploit their collective wisdom. Over 5,000 companies in 100 countries use Inmagic’s Presto, Genie, and DB/Text to forge social knowledge networks that connect their people and information to gain unprecedented insight into customers, markets, competitors, research, intellectual property, and more. Find out how much your company really knows. Visit Inmagic at www.Inmagic.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

PRESS RESOURCES

Press contact: kater@gregoryfca.com

Inmagic Press room: http://www.inmagic.com/news/press_room/press_releases.html

Inmagic RSS feed: http://inmagicinc.blogspot.com/feeds/posts/default

Inmagic Web site: http://www.inmagic.com/index.html

Inmagic Blog: http://inmagicinc.blogspot.com/

Inmagic social knowledge network strategy: http://www.prweb.com/releases/2008/06/prweb1029514.htm

Inmagic Company fact sheet: http://www.inmagic.com/company/Inmagic-At-A-Glance.pdf

Inmagic Executive bios: http://www.inmagic.com/company/mgmt.html

SAVVIS Press room: http://www.savvis.net/corp/News/Press+Releases/

SAVVIS Web site: http://www.savvis.net/corp/index.html

Contacts

For more information, press only:
Gregory FCA
Kate Ritchie, 610-642-8253
kater@gregoryfca.com
Or
Inmagic, Inc.
Mike Cassettari, 781-287-6225
mcassettari@inmagic.com

Postseason bets are on

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A friendly wager has been launched between Inmagic and its blogging team. Inmagic, hailing from Woburn, Mass., are staunch Red Sox fans. The blogging team, natives of Philadelphia, have their loyalties to the Phillies.

Both baseball teams have battled to their respective league championship series. And that means there is a chance the BoSox and Phils meet in the World Series.

Should this transpire, we've laid a friendly wager on the table. Free New England chowdah for the blogging team if the Phillies win. And free Philly cheesesteaks for the Inmagic team if the Sox win.

Isn't the taste of victory sweet?

Inmagic to Exhibit at Internet Librarian Conference 2008

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Per usual, we get a little excited over company news and announcements, and already told our readers that we're exhibiting at the Internet Librarian conference in Monterey, Calif. The press release announcing such went on the wire today, if you'd like to take a read.
____________________________________________________________________

Inmagic to Exhibit at Internet Librarian Conference 2008

Company Will Provide a Sneak Peak of Presto 3.0, the Latest Version of the Company’s Social Knowledge Management Platform

Internet Librarian Conference 2008
Booth 217

WOBURN, Mass. -- (BUSINESS WIRE) -- Inmagic will attend the Internet Librarian Conference 2008 (booth 217) and provide attendees with a sneak peak into Inmagic® Presto 3.0 -- the latest in social knowledge management. Presto 3.0 will be made available for customer deployment October 31st, and is the latest version of the company’s flagship social knowledge management platform used by leading organizations such as NASA, Newsweek, The Lincoln Center for Performing Arts, RV Anderson Associates, Ltd., and OPHEA.

Presto 3.0 contains enhancements that enable organizations to integrate, capture and capitalize on its collective domain expertise or “wisdom of their communities,” and gain never-before-realized insight into information assets by creating social knowledge networks. Attendees will also get a firsthand look at Presto 3.0’s rich library asset management and workflow capabilities. This seamless integration of library, knowledge management and social technologies makes Presto the industry’s first true social library platform.

“Presto 3.0 is a significant new product release for our customers and for the industry,” says Paul Puzzanghera, President and CEO of Inmagic. “We are on the brink of a convergence between knowledge management and social media that will profoundly reshape how content is managed and how information professionals collaborate and share information.”

At Inmagic’s booth, attendees will discover:

* The differences between social networking and social knowledge networks
* A technology for socializing content within the enterprise that is markedly different from traditional document and content management systems
* How traditional library tools can integrate with social technologies to create an interactive social library platform
* How to use social knowledge networks to enrich their companies’ domain expertise, enhance search and discovery processes, improve productivity and foster greater collaboration

Additionally, Inmagic will demonstrate the latest release of Inmagic® Genie, the company’s Web-based integrated library system (ILS) for Inmagic® DB/Text -- a specialized database optimized for text retrieval that lets users build networked and standalone textbases to manage information. DB/Text is used by thousands of organizations worldwide.

Internet Librarian is the only conference for information professionals who are using and developing Internet, intranet, and Web-based technologies. This year’s show, “Beyond 2.0: User-Focused Tools and Practices,” will bring to the table new Web 2.0 tools, practices, and services; and illustrate how they are improving the way companies manage information and interact with clients, partners, vendors, and more. The Internet Librarian Conference 2008 takes place Oct. 20 to 22 in Monterey, Calif. For more information, please visit the conference’s Web site.

ABOUT INMAGIC, INC.

Since 1983, Inmagic has helped companies rapidly capture, organize, share, manage, and exploit their collective wisdom. Over 5,000 companies in 100 countries use Inmagic’s Presto, Genie, and DB/Text to forge social knowledge networks that connect their people and information to gain unprecedented insight into customers, markets, competitors, research, intellectual property, and more. Find out how much your company really knows. Visit Inmagic at www.Inmagic.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Contacts

For more information, press only:
Gregory FCA
Kate Ritchie, 610-642-8253
kater@gregoryfca.com
or
Inmagic, Inc.
Mike Cassettari, 781-287-6225
mcassettari@inmagic.com

Webinar indicates strong interest in socialization of knowledge management

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Our social knowledge network webinar yesterday was a big success, just by the sheer volume of registrants and participants. From my experience and conversations with peers and partners, it's considered a win, in general, to have 50 to 100 people attend any given webinar.

We had 494 pairs of eyeballs watching our webinar. That came from 1,151 registrants.

This is not to toot our horn about our marketing and promotion skills. We didn't market this webinar any different from other presentations and events we've done. Rather, I think these numbers are an indicator of the interest in the socialization of knowledge management in the enterprise.

Presto, and the integration of top-down and bottom-content, is resonating with the marketplace. And I think the industry is starting to really see the benefits the "wisdom of the community" can deliver to an organization.

Certainly, our readers deserve a round of applause for making our webinar a success. No doubt you helped drive those numbers! Thank you for taking the time to participate.

If you missed our webinar or want second helpings, it will be archived here on KMWorld's Web site for the next 90 days.

Also, if you'd like to review the report that Leonor Ciarlone, Senior Analyst for The Gilbane Group, discussed in the webinar, you can check it out on the company's Web site. Just scroll down to the report entitled "Collaboration and Social Media - 2008."

What the Electoral College has to do with social knowledge networks

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After penning my post yesterday about role-based security in social knowledge networks, I thought of another way to describe how the security feature works -- one that, I think, is very timely with the presidential election four weeks away.

I call it the "Electoral College" notion of privileged access to social knowledge networks. The level of access and influence each member has on the network can be likened to the degree of influence each state has on the election based on its number of electoral votes.

Let me paint a picture. In most organizations, there are people whose opinions and voices carry more weight than others. Consider a social knowledge network deployed by a marketing department for use by the sales force.

The VP of sales' opinions and ratings have more weight than, say, an entry-level inside sales guy. In this case, the VP might be granted privileges to write his own wiki and blog, and comment on and edit marketing presentations. Meanwhile, the greenhorn would only be able to provide a rating.

The VP of sales is California (great influence), and the greenhorn is Rhode Island (little influence). A principal engineer of a consultancy would be Florida; the engineering student intern is D.C. And so on ...

The role of role-based security in social knowledge networks

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We've discussed the importance of having fine, granular control over who has rights to blog, post ratings, create and edit wikis, etc., in a social knowledge network. This control is crucial as the concept of "social in the enterprise" becomes a reality for many organizations.

Many companies look to vendors to guide them to achieving the benefits of social technologies, while avoiding potential pitfalls of insecure, uncontrolled access.

This brings me to the second installment of our security in social knowledge networks series. Today we're talking about role-based security.

Role-based security is a means of controlling access to certain capabilities, workflows, and areas of enterprise software business applications. This access is based on credentials supplied by the user, typically verified using single sign-on security, and often used to enforce policies.

This feature is inherently part of the social knowledge network platform. It addresses the concern many organizations have that are looking to unlock the benefits of social technologies, without having users "run amok" posting and editing content.

With role-based security, users can be granted access privileges based on many factors, such as seniority, expertise, functional role, location, and more.

For example, a junior engineer in a consulting firm might have rights to view a proposal between his firm and a client, but probably doesn’t have rights to edit it.

Another example might be a managing partner of an engineering consultancy who is responsible for the firm's waste water treatment practice. She has full access to the firm's project management, document management, and general ledger enterprise applications for everything related to the waste water practice.

However, she only has minimal or no access to other practices' business applications, such as those for transportation or life sciences.

This way, the integrity of an organization's knowledge base is preserved and protected.

900 webinar registrants and counting

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I was just checking in to see how we're doing with registration for our social knowledge network webinar, and we're up to 900 registrants. Yowsa! Clearly our webinar and interest in social knowledge networks are resonating with the market.

I think this excitement and buzz around social knowledge networks confirms what we, our customers, and the industry are seeing: Social media is undoubtedly entering the enterprise. It's presenting a potentially significant impact on knowledge management applications, and people want to learn more about it.

Including The Gilbane Group and sharing some of their very relevant and timely research and insights is also contributing to the overwhelming response. And certainly, KMWorld's breadth of reach to its readers and other industry followers fuels registration as well!

We're investing our time and effort to make this webinar interesting and content rich. Our focus is to share a deeper and new perspective on the application of social technologies as it relates to knowledge management, and provoke thought in an informative and educational way.

So don't let the number 900 deter you -- we still have room for more registrants. Sign up here, and see you there!

Reminder: Social knowledge network webinar tomorrow

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Just a quick reminder to our readers, our free social knowledge network webinar with The Gilbane Group and KMWorld is tomorrow at 2 p.m. ET. If you haven't registered, point your mouse to KMWorld's Web site to sign up.

50th birthday wishes go out to NASA

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NASA celebrated its 50th birthday this week, marking five decades of discovery and innovation in space science and human space flight. We wanted to give a special shout-out to our partners at NASA. Happy birthday!!

If you want to learn more about the accomplishments NASA has achieved since 1958, check out their Web site, which has some of the most memorable images, video, and historical anecdotes from the past 50 years.

Inmagic, Gilbane Group, and KMWorld to Host Webinar Demystifying Social Media in the Enterprise

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Cat's out of the bag. After giving our blog readers a head's up regarding the free social knowledge network webinar we are hosting Oct. 7, we "officially" announced the news today in a press release. The full story is below.

We still have room for attendees, so sign up while it's hot!
_________________________________________________________________

Inmagic, Gilbane Group, and KMWorld to Host Webinar Demystifying Social Media in the Enterprise

Learn how social knowledge networks are changing the way enterprises organize, manage, and share information assets

WOBURN, Mass. -- (BUSINESS WIRE) -- Are social knowledge networks the heir apparent to special libraries, content management, and knowledge management? Or are they simply a trendy new way to describe social networking apps in the enterprise? Join Inmagic, The Gilbane Group, and KMWorld Magazine for a free webinar that will cover major trends in social media for the enterprise, what social knowledge networks are, why they matter, and how they will change corporate libraries and the information professional’s role in the enterprise.

The free webinar, dubbed “New Generation Knowledge Management: Social Knowledge Networks,” will be held Tuesday, Oct. 7 at 2 p.m. ET, and will reach beyond the headlines with presentations from Phil Green, CTO of Inmagic; and Leonor Ciarlone, Senior Analyst of The Gilbane Group. Moderating the event will be Andy Moore, the Publisher of KMWorld.

Their presentations will educate attendees on the differences between social networking and social knowledge, and teach participants how information professionals can use these new information tools to enrich their companies’ domain expertise, enhance search and discovery processes, and address their most important information and knowledge management initiatives.

"Knowledge management is at an inflection point, where social media is changing the way we need to look at enterprise search, access, and discovery,” says Green of Inmagic. “The promise is a world where organizations can capture and capitalize on the wisdom of their communities, and provide never-before-realized insight, productivity and return on investment from their information assets and organizational impact.

"But getting there takes more than simply firing up a wiki, blog, or social networking application. While these approaches are certainly social, they don’t deliver the vetted and secure socialized knowledge that librarians and other information professionals are after. This webinar will help people understand their options, and share some best practices for fostering social knowledge in the enterprise."

In his presentation, Green will discuss Social Knowledge Networks, and demonstrate Inmagic® Presto, the company’s social knowledge management platform currently used by organizations such as NASA, Newsweek, and R.V. Anderson Associates Limited among other leading organizations. Presto enables organizations to build genuine social knowledge networks that collect, organize, manage, share, and socialize corporate information assets. Green has 30 years of experience in the development of information technology, special libraries, and knowledge management technology.

Complementing Green’s presentation will be Ciarlone’s analytical discussion based on recent research conducted by The Gilbane Group on the adoption of social media technologies in the enterprise and trends impacting the deployment of new generation Social Knowledge Networks. Included in her presentation will be a discussion of a 2008 Gilbane Report, “Collaboration and Social Media 2008—Taking Stock of Today's Experiences and Tomorrow's Opportunities,” that concludes, “being dismissive of blogs and wikis for the enterprise is a mistake,” and how that finding is becoming true today.

Ciarlone has over 18 years of experience analyzing, designing, and developing content-centric applications in industries including manufacturing, insurance, and software development. Ciarlone has served as a Senior Analyst with The Gilbane Group since 2004, and is now also Lead Analyst for the company’s Globalization Practice.

Moderating the presentations will be Moore, publisher of KMWorld Magazine and its related online publications, and editorial director for the KMWorld Best Practices White Papers. He is a 30-year publishing professional, editor, and writer who focuses on business process improvement through document and content management.

To register for the “New Generation Knowledge Management: Social Knowledge Networks” webinar, visit http://tinyurl.com/4xckdx. To join the webinar, log on to http://tinyurl.com/SKNwebinar-reg. Space is limited, so please reserve quickly.

ABOUT INMAGIC

Since 1983, Inmagic has helped companies rapidly capture, organize, share, manage, and exploit their collective wisdom. Over 5,000 companies in 100 countries use Inmagic’s Presto, Genie, and DB/Text to forge Social Knowledge Networks that connect their people and information to gain unprecedented insight into customers, markets, competitors, research, intellectual property, and more. Find out how much your company really knows. Visit Inmagic at www.Inmagic.com.

ABOUT THE GILBANE GROUP

Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 50 educational conferences in North America and Europe. Information about our widely-read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.

ABOUT KMWORLD

KMWorld (www.kmworld.com) is the leading information provider serving the Knowledge Management systems market and covers the latest in Content, Document and Knowledge Management, informing more than 50,000 subscribers about the components and processes - and subsequent success stories - that together offer solutions for improving business performance. KMWorld is a publishing unit of Information Today, Inc.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

PRESS RESOURCES

Press contact(s): KateR@GregoryFCA.com
Web site: www.Inmagic.com
Press room: http://www.inmagic.com/news/press_room/press_releases.html
Blog: http://inmagicinc.blogspot.com

Contacts

Gregory FCA
Kate Ritchie, 610-642-8253
KateR@GregoryFCA.com
or
Inmagic, Inc.
Mike Cassettari, 781-287-6225
MCassetteri@Inmagic.com

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