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Dogfooding and other 2.0isms

As a non-Gen Xer or Millennial, the idea of turning nouns into verbs is a little weird. But it seems to go along with the general 2.0 territory. So today I'm inventing a new word: dogfooding.

To lay the groundwork, I'd like to touch on the concept of "verbing" nouns. (There we go again!) Apparently, the practice is quite old. Shakespeare did it. "He childed as I fathered," says Edgar in King Lear, Act III, Scene 6.

More recently, "A Calvin and Hobbes strip dealt with this phenomenon, concluding with the statement that 'verbing weirds language,'" according to Wikipedia's entry on Verbification.

We all know that one of the beauties of language is that it is dynamic and ever-changing. But in most cases, I find verbing to be annoying rather than nuanced. Fortunately or unfortunately, verbing is all the rage, and its usage is on the rise with the 2.0-ifcation of the world. Be that as it may, today I will be verbing.

Dogfooding comes from the Microsoft-coined phrase, "Eat your own dog food." It means use your own products, or in more general speak, practice what you preach.

We started dogfooding recently at Inmagic. We have a Presto 3.0 knowledgebase (KB) that we use to store internal technical specifications, downloads, FAQs, etc. We use it to help keep the implementation teams, Professional Services Group, and partners up-to-date on the latest and greatest in the Presto world.

We also socialized the KB. Partners can now provide us feedback on the quality of our FAQs, comment on the tech docs, rate wishlist items, etc. The socialization is great. The KB is no longer a one-way communication vehicle to our partners. Rather, it's a place where we're all able to collaborate together.

We now have Presto clients in North America, Europe, and the South Pacific. This is a terrific vehicle for 24x7 access to key, vetted documentation from Inmagic, but now, also the tips and techniques from implementation teams around the world. So, we are dogfooding with Social Presto, and boy, is it tasty!

2 comments:

Steve Gill said...

We use Presto in the Inmagic Sales Department as well. Built by our very talented Kipo (hopefully most of the subscribers will know him), it serves all our non-technical information needs very efficiently.

We always know when the most current datasheets, brochures, tech documents that are available since we only keep the most current ones "active". And since I have my alerts enabled, I always know when a new version was released.

Our only problem with it is coming up with a creative name for it. Sales Presto, Sales Presto Intranet are the boring usual suspects - but we usually just call it Skynet. Any help here would be appreciated.

Steve Gill said...

We use Presto in the Inmagic Sales Department as well. Built by our very talented Kipo (hopefully most of the subscribers will know him), it serves all our non-technical information needs very efficiently.

We always know when the most current datasheets, brochures, tech documents that are available since we only keep the most current ones "active". And since I have my alerts enabled, I always know when a new version was released.

Our only problem with it is coming up with a creative name for it. Sales Presto, Sales Presto Intranet are the boring usual suspects - but we usually just call it Skynet. Any help here would be appreciated.

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