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Despite recession, things abuzz at SLA 2009

So far SLA 2009 has been a great conference. There’s a lot of energy in celebration of SLA’s 100th anniversary, and despite the backdrop of a challenging economy, attendees are very bullish about their roles as information professionals.

It's encouraging to see. Many attendees are optimistic about the important part they play in helping their organizations extract value from information assets, improving research and business insight, and increasing overall productivity of their customers -- whether that be their constituents, patrons, or management and research staff they support.

Our social knowledge networking story and Presto continues to attract people to our booth (#1151). We’ve been five to six people deep most of the show. As much as I like to think it's because of our great marketing ;-), I'd say it has more to do with our message.

The notion of informing content though the input and wisdom of the community seems to play very well. And unlike traditional publishing or content management tools, we seem to be one of the few vendors that “gets it” when it comes to integrating social media within the knowledge repository. I say that just after walking the show floor, checking out the technologies on exhibit, and talking to attendees.

It’s also interesting that the pure play social networking vendors are nowhere to be found at the conference. To me, that illustrates they still don’t understand their role inside an enterprise or how they relate to content.

What’s made this conference special for me personally are our customers. Many have been using Inmagic products like DB/Text and Genie for years, and are continuing to get value from their investments. There's a neat personal relationship between Inmagic and our customers that is very rewarding. I’m looking forward to our customer appreciation reception tomorrow night so that we can thank them all for their continued support and business.

And you know what? So much for the challenges of our economy. You wouldn’t know that we’re in the middle of one of the worst recessions in years if you were at our booth!

More to come tomorrow!

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