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Pave your own enterprise 2.0 way

While we're on the topic of the Enterprise 2.0 Conference, I wanted to share another thought as people mull over technologies and exhibits they saw and try to determine what's actually useful to them. Alexander Wolfe brought the subject up on his blog, the Wolfe's Den (part of InformationWeek), this week too.

The truth is, everyone must find their own 2.0 way. There is no "right way" to use enterprise social networking tools, as they have wide and varied applications across the organization: internal collaboration, external marketing, CI research, customer communications, etc. And no one department, group or individual is going to use it in the same way. That is the beauty of enterprise 2.0, and unfortunately what stumps a lot of people that want to tame it, or at least put it into a recognizable bucket.

If we to stop trying to put a round peg in a square hole and let enterprise 2.0 develop as it should –- both virally and with controls –- then we’ll likely see the collaboration and information sharing we’ve all been striving for all along, and possibly realize benefits we haven’t even conceived of yet.

1 comment:

Adam said...

I chanced upon to view your blog and found it very interesting. Great ... Keep it up!


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