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Enterprise 2.0: First learn stand, then learn fly

It seems there are always non-believers when it comes to just about any new trend/idea/technology. Dennis Howlett has come out as the Enterprise 2.0 non-believer, in his post on ZDNet, "Enterprise 2.0. What a Crock."

But like I said in my comment, the number of articles/tweets/blogs on Enterprise 2.0 and E2.0 adoption only verifies its importance. And based on the other comments to Howlett's post, I think we can agree that he's is stirring the pot. And maybe we need a little pot-stirring. It is easy to contemplate E2.0 through rose-colored glasses without stopping to truly contemplate how to get there. Where is "there?" Gil Yehuda sums it up nicely in his response to the article:

"… I don't believe 'Enterprise 2.0' is a solution, I believe it is a description ... Enterprise 2.0 describes a transformed organization. If your organization uses social computing technology and that has transformed your organization's nature -- then describe that as a new kind of organization -- one that has been inspired by the analogous change that we see in the Web."

If there was an E2.0 adoption pill, there'd be a heck of a market for it. We want what we want, and we want it now. Unfortunately, something as wide-sweeping as E2.0 isn't going to happen overnight, and it isn't going to happen without push-back. It will happen in fits and starts, in successes and failures. In the meantime, the debate will continue and the theories will fly. At the very least, it keeps us all thinking about the possibilities and limitations of E2.0, and where our organization might fit into the mix.

As Mr. Miyagi says, patience Daniel-san. First learn stand, then learn fly.

Less is more for enterprise 2.0 collaboration

I'll be the first to admit it. I don't have a lot of friends. Facebook friends that is. I have 77 connections on Facebook -- a minuscule amount compared to most. I don't friend my coworkers (I use it strictly for personal use), and I didn't friend my entire high school class (props Oceanside HS). While I'm selective about my online friends, my perceived popularity to the outside world might be anti-social at best, pitiful at worst.

At first, this might sound surprising coming someone who works at Inmagic -- a company that develops a product with a core focus on social technology. But here's my reasoning behind it.

I feel that I have a better shot at staying connected to the people that I'm most interested in keeping up with. Likewise, on Twitter, which I use almost exclusively for business, I follow people that are of interest (not always just because they follow me) and it keeps my numbers relatively low.

I'm mostly interested in what our customers, partners, colleagues, industry experts -- and non-experts for that matter -- are talking about. Again, the upside is that I'm filtering through less fluff (40 percent of Tweets are pointless babble), and see more topics that are actually of interest from like-minded individuals.

A recent article on ZDNet, "Online relationships: Quality vs Quantity," talks about how we manage our online relationships can influence knowledge management and E2.0 behavior. And it got me thinking.

Just as free isn't truly free without consequence, an endless supply of connections to people and content isn't without consequence either. Certainly more readily available information allows us to become more informed and make better decisions. And connections to more people opens up new opportunities and modes of discussion. But at what point is it too much of a good thing? You know, the whole information overload and pointless babble thing?

Maybe it's serendipitous that I work at Inmagic, because the beauty of Social Knowledge Networks (SKNs), and perhaps part of its secret sauce, is that it is social knowledge management based on quality, not quantity.

Yes, the goal of an SKN is to connect people and content, to put it simply. But it is not a popularity contest. Even if only a minority of users contribute to the system through blogs, comments, or tags, the system will still achieve its objective. Unlike the way consumer social media sites are sometimes used, the objective of the SKN is to create a high-quality repository of information and content, not just a tremendous mass of users.

While we might be moving from stagnant, siloed information to an information free-for-all, as fueled by consumer social networking habits, inevitably we'll each as individuals and organizations find our information sweet spot -- not too much, not too little, just the right mix of information volume and veracity.

And for me, I may have fewer social networking connections, but their value to me is greater and as a result, I am more efficient in keeping up. Perhaps (hopefully?) the same will hold true for my E2.0 and collaboration habits.

SharePoint: Pain or pleasure?

It's well-documented that SharePoint is used by many organizations. A recent IDG Research study found 53 percent of surveyed CIOs are using SharePoint enterprise wide. And we found 67 percent of info pros are using SharePoint for knowledge management in a webinar we did with KMWorld and The Gilbane Group.

But more interesting, however, is this finding from the IDG Research study: Fifty-five percent of respondents reported that SharePoint challenges are impacting their business. Barb Mosher breaks down some of the biggest reasons behind this in an article on CMSWire. Some of the reasons she cites are that SharePoint sites become information silos, and costs to manage the environment can be high.

It's clear many organizations are turning to SharePoint, and why not? The platform has many features that work well for content management infrastructure needs. But just like any software product, it can't be everything to everyone. That's where complementary technologies come into play to help organizations refine their KM system and extract the most value from their investments.

For instance, we added new SharePoint interoperability features to the latest version of Presto. The SharePoint-compatible Web Parts and a new Web Services API allow Presto 3.1 to easily integrate into an existing SharePoint environment or other ASP.NET infrastructure. You can create internal, secure knowledge communities around enterprise content, with sophisticated social, search, security, and library workflow capabilities not found in SharePoint.

But while industry studies such as these influence technologists' product development, it's not the only information to consider. Customer and end user feedback is invaluable. So I wanted to pose the question, are the findings from this study in line with what you're experiencing at your organization? Are our conclusions on target, or is there something else we should be paying attention to?

Web 2.0 evangelists, try the 2.0 Adoption Council on for size

Calling all Web 2.0 evangelists and gurus! If you work for a company with over 10,000 employees and your job focuses on bringing 2.0 technology to the enterprise, you might want to consider joining the 2.0 Adoption Council. It's a global group of 2.0 early adopters and managers who are charting the course for 2.0 in the enterprise. They share what's working for them, what's not, what's worth their time, and what's hype, as we all figure out how use social technology for business.

The 2.0 Adoption Council was formed in June of 2009 by Susan Scrupski, founder of SoCo Partners. Membership is free. The council has a few projects in the hopper that you could be a part of, including research and white papers on 2.0, and selecting an Internal Evangelist of the Year that will be announced at the Enterprise 2.0 Conference in San Francisco, Nov. 2-5.

Every week, the council does Demo Thursday, where they conduct product reviews of enterprise 2.0 and social media tools. Presto was reviewed a couple weeks ago.

You can become a fan of the 2.0 Adoption Council on Facebook or follow them on Twitter @20Adoption. You can also read more about the group on their Web site.

To join the 2.0 Adoption Council, send an inquiry on LinkedIn.

Checking in with Edmonton's photo archives site

The City of Edmonton put its photographic history online when it launched a new photo archives Web site using Presto. (Check out the site.) But how are citizens taking to it since its launch a few months ago? Andy Opsahl, Features Editor for Government Technology, writes how many people are using it for personal research, such as to learn about the city's history or find photos to print and frame.

There are about 25,000 images available now on the site. Edmonton plans to add another 4,000 over the next few months. Before moving to Presto, it was storing only 10,000 photos on a cumbersome Web site that often yielded irrelevant search results. For more on how Edmonton's Presto site is working, check out the Government Technology article.

If SharePoint is a "jack of all trades," when does it become a master of none?

You might have seen Ashlee Vance's article on NY Times' Bits blog about SharePoint and the recession. I recommend you give it a read. He covers the evolution of SharePoint and its use and perceptions in the market. It ignited a firestorm of comments, and I tried to leave mine, but it didn't take (not sure why), so I'm posting it here!

There's no doubt that SharePoint means a lot of different things to a lot of different people -- Web portal, Intranet, enterprise search, workflow, etc. But if SharePoint is the "jack-of-all-trades in the business software realm," as the article states, at what point does it become the master of none?

Whether to choose point-solution or an enterprise application is a question that is as old as the software business itself. Very rarely can you have it all with one solution, but what are you willing to give up?

To date, SharePoint has done a fair job of recognizing its weakness and partnering-up with companies that fill in its gaps. (I like to think of it in terms of the iPhone -- sorry Bill -- SharePoint is the platform, but there's an app for that.) If SharePoint's success causes it to migrate away from this strategy, I think it will not only begin to step on its partners toes, it just might be shooting itself in the foot.

KMWorld names Presto a Trend-Setting Product of 2009

Excited to share news that KMWorld Magazine has given Presto its Trend-Setting Product of 2009 award. The honor recognizes innovative knowledge management solutions, particularly ones that address customer needs well. Thank you for the award, KMWorld! If you want to read more details about the award, see our press release below.

KMWorld Names Inmagic Presto a Trend-Setting Product of 2009

Award Recognizes Presto’s Customer- and Market-Based Approach of Applying Social Technologies Securely Inside the Enterprise to Drive Next-Generation Knowledge Management

WOBURN, Mass.--(BUSINESS WIRE)--Today KMWorld Magazine announced Inmagic Presto has been presented the publication’s prestigious Trend-Setting Product of 2009 award. The honor recognizes innovative knowledge management solutions that serve vendors’ full spectrum of constituencies, particularly their customers.

This award is the latest in a long list of accolades that Inmagic has earned over the past 25 years for defining the way knowledge assets are managed, retrieved, shared, and acted upon. According to KMWorld editors, Presto was distinguished for its customer-driven innovation, and its unique approach in applying social technologies in a secure enterprise environment to enable companies to capture – and capitalize on – their collective domain expertise.

“Presto is at the forefront of the move to social knowledge management,” said Hugh McKellar, editor-in-chief at KMWorld. “It builds off the social media wave in a unique way, while addressing a real market need for consolidating information silos, improving content quality, and increasing employee productivity.”

Earlier this year, KMWorld also named Inmagic One of the 100 Companies that Matter in Knowledge Management for 2009. Industry-leading organizations around the globe continue to adopt Presto at a rapid rate over competing technologies in the special library and knowledge management markets. New Presto customers this year include Laureate, Maple Leaf Foods, MRA, and the City of Edmonton. Information and knowledge management professionals from companies including NASA, Newsweek, The National Endowment for Democracy, RV Anderson Associates, and The Lincoln Center for the Performing Arts already rely on Presto for Inmagic’s ability to adapt and integrate knowledge management and social technologies in the secure, Web-based environment.

Presto integrates social technologies with enterprise content, search, access, and discovery capabilities, enabling information professionals to create Social Knowledge Networks -- combining top-down vetted information with bottom-up social intelligence for a 360-degree view of information assets. This year, Inmagic introduced the first application built on Presto, Inmagic® Presto for Social Libraries. The application creates a SOPAC (Social Online Public Access Catalog) that provides a unique framework for managing and enhancing library collections and allows a secure, two-way information exchange between librarians and patrons.

“We’ve remained a market leader for 25 years because we listen to our customers,” said Ron Matros, CEO of Inmagic. “We’re responding to the demand for social knowledge management – that’s why we were one of the first companies to make a serious commitment to R&D that would bring Social Knowledge Networks to the marketplace. By partnering with our customers, we are meeting a market need and continuing the evolution of Presto’s technology as information professionals learn new ways to put it to use and benefit from it.”

More than 800 products were assessed by KMWorld’s judging panel, which included the publication’s editorial staff, as well as system integrators, vendors, line-of-business managers, and end users. The Trend-Setting Product awards have been held annually since 2003.


Inmagic, Inc. has been the industry leader in knowledge management and library automation applications for over 25 years. Today, Inmagic is at the forefront of the move to new generation knowledge management, creating Social Knowledge Networks that combine top-down, vetted information with bottom-up, social “wisdom of the community” to address critical research and business objectives. Over 5,000 companies in 100 countries use Inmagic solutions, including Inmagic© Presto, Inmagic© Presto for Social Libraries, and the DB/Text product family, to gain unprecedented insight into customers, markets, competitors, research, intellectual properties, and more. Find out how much your organization really knows. Visit Inmagic at


The leading information provider serving the Knowledge, Document and Content Management systems market, KMWorld informs more than 50,000 subscribers about the components and processes - and subsequent success stories - that together offer solutions for improving business performance. KMWorld is a publishing unit of Information Today, Inc.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.


Press contacts: Kate Ritchie,, Carolyn MacNeill,

Inmagic press room:

RSS feed:

Inmagic blog:

Company fact sheet:


Press Contacts:
Gregory FCA
Kate Ritchie, 610-642-8253
Inmagic, Inc.
Carolyn MacNeill, 781-287-6277

What Enterprise 2.0 Blog says about Presto

Susan Scrupski took part in a recent Presto demo we held at the 2.0 Adoption Council. She shared her perspective on the platform on the Enterprise 2.0 Blog, of which she is regular contributor. Have a look to see how Presto fared, including what she thinks of its SharePoint compatibility.

Australia's Industry Skills Council powers up with Presto

If you're not an Aussie, you might not be familiar with Australia's Industry Skills Council (ISC). It's a consortium of 11 federally funded councils, each of which work with a certain industry sector, such as agriculture or manufacturing.

The councils collect and provide the Department of Education industry intelligence on current and future skill needs and training requirements. In turn, the councils provide vocational education and training to industry workers to help keep their skills relevant to industry needs.

As you might imagine, ISCs are information brokers between businesses and the government, and they need some type of system to effectively manage their training materials and educational resources. One council, the Transport and Logistics Industry Skills Council (TLISC), started using Presto to handle the job. An article covering their story came out in the latest issue of Image and Data Manager.

TLISC worked with our partner Maxus Australia to create the Transportation Education eLibrary using Presto. The eLibrary is a private Web site that houses the council's various training reports and documents. Hundreds of doc's, pdf's, ppt's, and links are classified in Presto through browsable taxonomies. The advanced search features are saving the organization a great deal of time finding and sharing content, and other functionalities are proving to be the "right fit" for the small non-profit.

You read more details of how TLISC is using Presto and why they like it by clicking over the article.

CRM and CMS 2.0 collide in Destination CRM

A few weeks ago I was asked to put together an article for Destination CRM about my opinion of CMS 2.0 applications, which I titled, "CRM and CMS 2.0 Collide." Essentially, I talk about how a properly administered customer management system will create a rich ecosystem collectively maintained and enhanced by an entire organization.

And as we know, sharing knowledge builds better relationships with customers and helps companies run more efficiently. But I certainly don't want to give it all away here. Have a look at the article to get the full scoop.

Where opportunity lies with social libraries

Some concluding thoughts to wrap up our Social Libraries 101 series. For an easy way to read the whole series, click the Social Libraries 101 label, and read bottom up.

I wanted to close by saying, social libraries represent a significant opportunity to preserve knowledge assets and enhance the value of information. As people holding information retire or become more transient and geographically distributed, there is an increased need to capture their knowledge while they're at your organization. We need a central organizing element, that is, a community, to capture and share information.

Social libraries can do this. The contribution and transfer of knowledge can be managed seamlessly and continuously, and everybody plays a role in making the information richer. While users contribute to the relevance and quantity of information, the social librarian is moderating input to ensure information quality is maintained.

A well-oiled social library can improve organizational productivity, leading to better performance through increased knowledge sharing, faster project turnaround, and better use of resources. And, (wait for it, wait for it ... ) with our economic outlook uncertain, those benefits can look mighty good.

Help with getting started on Twitter

The world is all a-twitter about Twitter. It's grown 1,448 percent over the past year, now with 18.2 million unique visitors, according to Nielson. That makes it more popular than Digg, LinkedIn, NYTimes, and WSJ online.

If you haven't been acquainted with Twitter, but are interested in trying it out, hit Information Center Connections (a SLA blog). Carolyn Sosnowski, an information specialist for SLA, is writing a series on Twitter basics. Her first post covers what Twitter is and what you would use it for. She'll soon be following it up with another post on what and how to write on Twitter.

When ROI in social media doesn't matter, with David Meerman Scott


For many companies, social media and enterprise 2.0 are uncharted waters. Perceptions about lack of proven techniques, time-honored strategies, and demonstrated ROI can stave off social media initiatives, whether inside or outside the firewall. That's not a criticism. It's a reality, or one might say, an excuse, to not move ahead with social media, especially in an economy where companies are trying to minimize risk.

At the same time, however, there comes a point where inertia is a company's worst enemy. And the "that's not how we operate" tact won't fly when your competitors are testing out social technologies and gaining competitive advantage.

And that's why we bring you this interview with David Meerman Scott. He's one of the best sources if you want to understand the counter argument. David is a marketing strategist and author of several well-regarded books on marketing and PR, including the award-winning BusinessWeek best-seller, "The New Rules of Marketing and PR"; and his latest, "World Wide Rave". He's keynoted numerous industry events, led seminars around the world, and worked with SLA members.

In our podcast, David says, "The ROI thing, I see frequently as simply an excuse for trying something that's untested. Barack Obama, if he was obsessed with ROI, would not be president right now. He wouldn't be president because nobody could have determined the ROI of him focusing so much attention to his online constituents ... A guy with a name Barack Hussein Obama with funny ears, and he's half black and a junior senator from Illinois became the President of the United States because he said to hell with ROI."

Click play above to hear David's full argument on the role ROI should play in deciding whether to implement social media initiatives. A big piece of it is how we measure ROI, and why those traditional metrics need to change.

David gives insight into how companies can get started socializing their content -- that is, their external content in the public relations sense, as well as their internal content, in the enterprise 2.0 sense. He also looks ahead into the future of the industry, and identifies what he sees as the biggest strengths and weaknesses of social media for businesses.

You can learn more about David by visiting his Web site,, and his blog, WebInkNow.

Social library success is more than social networking

Heading down the home stretch with our Social Libraries 101 series. Today I want to review the lessons we've covered so far, and extract what we've found to be the important components of a successful social library. When planning your social library initiative, it's crucial the initiative not be viewed just as a social networking project. It's not. It hinges on information management disciplines.

Social media is core to a social library. But it's not enough to ensure success. Although value is derived from connecting people, greater value is derived when social media tools are integrated with content. This makes communities, including corporate ones, more effective, agile, and cohesive.

That's where the social librarian becomes a key part of the social library's success. The role of the social librarian should include:

1. Feeding and weeding. Librarians source current, reliable, and relevant knowledge (both vetted and social), while weeding out outdated, irrelevant, and incomplete information.

2. Organizing. Librarians organize, categorize, and create environments to publish and provide more diverse and more social content to the community they serve.

3. Cultivating. Librarians cannot be solely responsible for ensuring the information published is the most useful and relevant. They must cultivate the social library by partnering with their organization’s experts.

In addition, there are actions organizations can take to create, implement, use and maintain a robust social library. In our experience working with organizations who've implemented Presto, we'd recommend:

1. Start with your end game in mind. Ask about problems to be addressed, desired results, and audiences to be served.

2. Have an information strategy. Identify the organization’s content, structure and strategy to collect, organize, and publish library content. Keep content as the priority.

3. Have a community strategy. Discuss and determine how social information can benefit and augment vetted information. Specify the content you will socialize and the content that is better left alone. Identify the formal and informal leaders and the roles they will play (blogging, etc.). Know the core benefit you deliver and what behavior you enable.

4. Play an active role. Actively manage information pathways by using social contributions to modify weeding and feeding strategies. Create global alerts and other time-savers to make the system most useful.

5. Monitor business impact and deliver value. Measure objectives before and after implementation of your social library. Monitor contributor’s adoption. Employ use reporting to understand who, what, and how often information is used. Focus on quality, and individual and organizational productivity.

If you want to learn more, drop us a line, or check out our archived educational webinars. We'll wrap up our series next time with concluding thoughts.

Trimagic unveils its new Web site

One of our partners, Trimagic in Lindfield NSW, Australia, recently launched a new Web site. We wanted to share the new look with you, so hop over to to surf around.

Trimagic has been an authorized Inmagic dealer since 1984. They offer Presto, DB/TextWorks, and Web Publisher Pro, as well as value-added solutions based on these platforms. You can stay updated on their news by hitting their news and events section on their Web site.


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