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Enterprise 2.0 no longer if or when, but how

One of the challenges the knowledge management industry is facing right now is moving enterprise 2.0 from early adopters to mainstream acceptance. Just as Dion Hinchcliffe writes in this ZDNet article, some innovators like Andrew McAfee are firm in their conviction that enterprise 2.0 can solve a wealth of problems. Others, such as Dennis Howlett, believe enterprise 2.0 is "a crock."

Undoubtedly, it will take real success stories to prove enterprise 2.0's efficacy and benefits. And while that might take some time, I think we've at least cracked the enterprise 2.0 door open wide enough to say that it is not a matter of "if" or "when." Enterprise 2.0 is here, and it's now a matter of "how." (More on this in the comment I left on the article.)

Most companies, whether kicking, screaming, or cannon-ball diving, will adopt some form of E2.0 in their business. But how they make use of E2.0 will be the deciding factor in their success. Like we've said before, there is no one-size-fits-all E2.0 strategy. It needs to be finessed, molded, and adapted to each organization, and in some cases, each individual within that organization.

As such, and contrary to some of the E2.0 misconceptions Dion writes in his piece, it might take a long time for some organizations to figure out how to adopt E2.0. If not properly managed, it can be harmful or disrupt corporate hierarchy. Again, this goes back to the fact that E2.0 isn't a black and white solution.

Because E2.0 is still in Wild West mode, there is no right way to implement an E2.0 strategy. But the good news is, on the flip side, there is no wrong way either. Through trial and error and determining their own particular "how," companies will figure out and possibly debunk their own unique misconceptions in the process.

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