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That which makes Inmagic different

Enterprise 2.0 is chock-full of vendors right now. Each company is jockeying for market share, has its own take on E2.0, and is offering a slightly varied solution which will (they claim) solve our knowledge/collaboration/innovation/time-to-market challenges.

As with any market, differentiation is one of the big challenges vendors need to address and manage, which in turn helps users find the best fit for their organization. We believe it is important for us to be clear about what sets us apart from the crowd -- what we are, and equally important, what we are not. Like we've said before, there is no one-size-fits-all enterprise 2.0 solution. In a report by Gartner on the emerging social software field:

"[The social software market] … is evolving in response to the demand for a coherent way to support information creation and sharing, team communication and coordination, and communities and informal social interaction. Buyers are looking for flexible environments where participants can find and interact with one another, and create, organize and share information. The promise is one of improved "connectedness" as well as the capture and dissemination of informal knowledge by capitalizing on community involvement."

With that said, in general terms, here are the basic differentiators between Inmagic and other E2.0 vendors. We gathered this information based on what our customers have told us about their Presto implementations and our market intelligence. If you click the image, it'll open a new window where you'll be able to click on the hyperlinks in the chart. For more explanation of the chart, read on below.


Social knowledge networks (SKNs) created using Presto are differentiated because the core product capability begins with having an existing knowledge repository (or "information honey pot"). Presto then enables that content to be socialized in a controlled environment.

Why is this approach different? Because it is not based on sharing for sharing's sake. Sharing for sharing's sake will likely be the demise of many vendors because it requires mass users and frequent input to get the system going and ingrained in the everyday workflow.

With Presto, users need not engage to fill a void. Rather, the foundation for interaction centers around content. Social knowledge networks are at the intersection of content producers and content consumers. You cannot have one without the other and the SKN is the mechanism for uniting the two.

For Inmagic, it all comes back to the content. The content gives context and purpose to socialization. The socialization makes it viral and pulls in additional users. This "land and expand" strategy does not require a major cultural shift and it can function with few users/contributors and still deliver value.

But because of its viral nature, it will spread as more users interact with it. That's what gets it established and what keeps it going. It's easy to contribute content, build the repository, engage more users, and socialize more content. Soon you have your very own content-based social ecosystem.

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