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Is enterprise 2.0 a crock? Inmagic Year in Review 2009

It might be the end of the week, but there's no better time than the present to kick off our Inmagic Year in Review series.

The first story I want to revisit is the firestorm Dennis Howlett ignited when he posted his "Enterprise 2.0: what a crock" story on ZDNet in August. It seems there were just as many people agreeing with Dennis as disagreeing, but we thought Gil Yehuda summed it up nicely when he wrote this on his blog:

" ... I don't believe 'Enterprise 2.0' is a solution, I believe it is a description ... Enterprise 2.0 describes a transformed organization. If your organization uses social computing technology and that has transformed your organization's nature -- then describe that as a new kind of organization -- one that has been inspired by the analogous change that we see in the Web."

Enterprise 2.0 isn't going to suddenly be here overnight. It will be a steady, progressive adoption. But the dialogue will keep us thinking about the possibilities and limitations of E2.0, and how it can benefit our organizations.

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