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Gil Yehuda to keynote Center for Business Intelligence conference

The Center for Business Intelligence has several dozen conferences lined up this year covering the pharmaceutical/biotech, medical devices, and healthcare sectors. Feb. 8 marks its Bio/Pharmaceutical and Medical Device Forum on Knowledge Management for Medical Affairs.

Gil Yehuda, whom we've featured a few times on the blog as you probably know, will keynote the show. In his address, Knowledge Management in a 2.0 World, Gil will provide an overview of Enterprise 2.0 concepts and trends. He'll answer key questions surrounding social media's implications on bio/pharmaceutical organizations today, including, is E2.0 supplementing or replacing KM?; what exactly is Enterprise 2.0?; and are companies actually implementing it?

To register for the show, visit the conference Web site. And be sure to join Gil for his presentation!

Context is the king of enterprise content

Context has a tremendous impact on how we understand data. Take something simple, like weather, for instance. V Mary Abraham penned a post on her blog, Above and Beyond KM, about how even metrics surrounding weather need context.

"... would you wear a sweater if it were 50 degrees Fahrenheit in September? Yes, most probably. Now think about a 50 degree day in March. In New York City, you’re likely to see folks wearing shorts and T-shirts," she writes. The time of year provides crucial context to how one might dress.

I agree. But I'll take that analysis one step further. As I wrote in my comment, imagine if weather data was socialized. For example, say those other people who were about to head out the door commented about their choice of light jackets and shirtsleeves. It might have given you pause to think of that data in another way, with a new perspective.

Let's translate this to the enterprise. Say a proposal is in the works for a major client. The proposal is about to be finalized, when someone looks at it and notices there’s a missing piece of crucial data -- one that the author had not thought to include.

If the proposal is stored in a social knowledge management system, the astute employee can leave a comment about the missing data. Other people can see the comment, reply in agreement or disagreement, tag it ... and the proposal is now stronger than the original.

Just as the metrics by themselves don’t tell the complete story, neither does most enterprise content. But the community can socialize content and provide the context needed to make content valuable and actionable.

Enterprise 2.0: A pitch for every professional

Enterprise 2.0 is used by various levels of an organization differently. While a CEO might use it to drive innovation, a CIO might use it to increase security. Alex Williams covered this on ReadWriteWeb on Monday, pointing out that different "elevator pitches" are required when advocating E2.0 to CEOs, CIOs, HR, middle managers, and experts.

As I wrote in my comment, I thought he provided an interesting overview, because it tells me a few things. One, it confirms that E2.0 is not a one size fits all solution across organizations, nor is it a one-size-fits-all solution within an organization. Now that’s something to chew on when you’re thinking about deploying an E2.0 solution. It’s not like the big purchases of yore (ECM, CRM, BI), which have large footprints and are typically standard across departments.

E2.0 is a different entity altogether, and should be implemented, used, and managed as such. At Inmagic, we talk about E2.0 in terms of social knowledge networks (SKNs), as many of you know. A SKN is a highly fluid collaboration and knowledge sharing application which can be dropped into a department (or departments) and tweaked with relative ease to that department’s needs. End-user friendliness is a key aspect for communities that want to get up and running quickly without intervention from IT.

The best technologies -- and those that have the best E2.0 pitches -- will be flexible and transparent, and create a social business through cross-departmental and organizational collaboration.

E2.0 jobs that didn't exist 10 years ago

Jobs ebb and flow with developments in the markets, technology, and politics. Many of today's careers are new, particularly those surrounding social media and Enterprise 2.0. Rachel Zupek covered 10 careers that didn't exist 10 years ago on And among the list were blogger, community managers or content managers, and social media strategists.

This is great to see, because jobs such as community manager, content manager, and social media strategist solidify the movement that is happening with E2.0.

Social media tools have gone through a distinct progression. They started on an individual level, with iPhones, Facebook, and MySpace for collaborating with personal communities. They've moved to the enterprise realm, with companies using Twitter, Facebook, and blogs to build community and their corporate brand.

The next hurdle, which we are seeing now, is moving E2.0 behind the firewall. It's one thing to manage an external community using social media tools. It's another thing altogether to meld an E2.0 culture into existing organizational structure, processes, history, pride, and prejudice. But here we are, and the lines of individual and enterprise (both external and internal) social activity continues to blur.

Last day to vote for E2 Boston 2010 Call for Papers

Reminder to everyone who has yet to vote for the Enterprise 2.0 Conference's Call for Papers -- TODAY IS THE LAST DAY TO VOTE, so make sure you do! Vote for the sessions you want to see at the upcoming show. We submitted three proposals that we think will provide attendees with actionable insight into their Enterprise 2.0 and social knowledge network strategies. Your support is greatly appreciated! (wink wink :)) Sessions will reach the final "Selected Sessions" stage based on votes and final approval by the show's Advisory Board, and will be announced after the vote closes.

Knowledge management evolution: Where we stand today

"80 percent of what a company 'knows' resides in its employees' minds, while only 20 percent reside in repositories such as file shares, documents and wikis."

That's according to a 2007 article by Boeing, in which the company profiled its knowledge management initiatives. It's a pretty compelling statement, no matter who you are. This article was written three years ago, yet many of its concepts around knowledge management continue to ring true.

You might think, if we're still addressing the same issues, does this mean we haven't progressed? Absolutely not. We're just improving on how we address them.

Over the course of the past few decades, our focus has progressed from capturing data, to sharing information, to retaining knowledge. Knowledge management was something many considered abstract and without tangible benefits. This article clearly shows the benefits of how knowledge management can be a market differentiator.

However, while this was only three short years ago, 2010 is a very different world. We "get" that capturing, retaining, and sharing knowledge is crucial to preserving employee expertise, sharing best practices, and accelerating innovation. But a crucial speed bump has surfaced as a result of all these activities: Which pieces of knowledge are most important to the organization?

Sizing up the Enterprise 2.0 revolution

Andrew McAfee's post about using the word "social" when describing the benefits and possibilities of Enterprise 2.0 has sparked a lot of discussion on his blog. And earlier this week, he continued the conversation with another post that asks, "Do we agree that a social revolution is taking place in business today? That corporate hierarchies are being replaced by self-organizing and -governing networks?"

As I wrote in the comments, I do not believe that E2.0 will create a revolution where "corporate hierarchies are being replaced by self-organizing and -governing networks." That would be Management 2.0 (or lack thereof).

However, I do believe that E2.0 is creating a revolution in information flow and among enterprise software companies. In the companies that we work with, E2.0 is a big deal because it changes the way people work and how productive they are. It's a big deal to them, and that's what counts.

Role of social knowledge networks in Enterprise 2.0

As an Inmagic consultant, I have the opportunity to view many different areas of the business landscape from an outsider's perspective. From messaging development, to on-site customer consultations, to product roadmapping, my colleagues call me the "Renaissance Man of Social Knowledge Networks."

In my travels over the last few months, I've learned from customers how social knowledge networks, and specifically Presto, fit in to the E2.0 ecosystem. Time and again, the social aspects of our product are the special sauce that makes a difference within enterprise communities. In no particular order, here are some ways I'm seeing social knowledge networks apply to E2.0:

Gil Yehuda: How to prepare your business for Enterprise 2.0 in 2010


Many of us make New Year's resolutions for our personal lives. Lose weight. Hit the gym. Finish the basement. But have you made one for your business? If you've been hearing about how other companies are using Enterprise 2.0 to improve its business efficiency and bottom line -- perhaps trying to understand what Enterprise 2.0 is all about and how it could benefit your organization -- now might be a good time to resolve to get the ball moving on E2.0.

The best place to start is at the beginning. Gil Yehuda, an Enterprise 2.0 analyst and consultant, lays out the first step in our podcast above. Preparing for it means understanding it first.

Our conversation unfolded several other points to consider in the new year for those interested in starting and improving their E2.0 strategy, including a great way to define Enterprise 2.0, which has been hotly contested. Gil's approach is to think of it like furniture.

"You go to a furniture store, you can't buy a furniture," Gil says. "You buy a chair, a table, a desk, or a bed -- based on what you really need. Furniture is a concept that organizes all those things. Similarly with Enterprise 2.0, it's a concept that organizes all these different tools and behaviors that helps us solve problems in a new way. But each one is different than the others. So you first need to figure out what you need and how it fits into your business floor plan."

There's no shortage of tools and advice out there. Gil believes the onus is on vendors to focus their products and services around addressing specific business needs, which will help the market mature. Some early E2.0 adopters already have lessons to share, and Gil gives us insight into what he sees is working well for E2.0 organizations, and what's not working so well.

Click play to hear it all first-hand.

Make Enterprise 2.0 fun?

Bill Ives penned a blog post about how to put more fun into Enterprise 2.0 to promote adoption. I agree that with the basic premise that if it's fun, then more people will use it. However, I think we need to be careful of two fronts:

1. If the fun creeps into the sales pitch, you are doomed.
Buyers are already skeptical about E2.0 initiatives. If we pitch it as fun, they will walk you out the door.

2. Fun walks a thin-line between an implementation best practice (excellent idea) and a gimmick to promote usage (bad idea). We do not need gimmicks or side communities that provide no business value. We need creative ways to engage users so that they can perform their jobs more effectively and do it in a more lighthearted (fun) way.

I truly believe that the fun in the a good E2.0 system will mostly come from the users. I love to laugh with friends on Facebook, but gimmicks run the risk of being laughed at by your business colleagues.

Our top 10 posts of 2009

Enterprise 2.0 adoption. Librarians finding their new role in the digital age. Today's collaboration imperative. We've covered a wide range of topics for info pros throughout 2009, but some were more popular than others. Here's a countdown of our top 10 posts of 2009:

10. Social knowledge networks are more valuable than enterprise social networking

9. The right E2.0 strategy for your organization

8. SourcePOV's Chris Jones: Enterprise 2.0's biggest barrier is culture

7. That which makes Inmagic different

6. Signal-to-noise ratio: Finding the sense in nonsense

5. When libraries go social, role of librarians becomes more important than ever

4. Today's collaboration imperative: a podcast with Patti Anklam

3. Info Pro-file: CM consultant Chris Brown talks content, context, and collaboration

2. Getting the metadata experience with Jin Xiu Guo

1. Podcast: Pew's Lee Rainie drills into mobile, the Internet, and libraries

Vote now for E2 Boston 2010 Call for Papers

The Enterprise 2.0 Conference's Call for Papers Community Vote is now open! You can vote until Jan. 20 for the sessions you want to see at the show.

Hit the show's Web site to review the 466 submitted sessions (a record-breaker!), or search by category, speaker, or keyword, and vote for your favorites. Sessions will reach the final "Selected Sessions" stage based on votes and final approval by the show's Advisory Board, and will be announced after the vote closes.

Inmagic's updated Web site: Sneak peek at new features

Eat right. Exercise. Get organized. Update Web site.

That's right, we all have our resolutions, and ours includes, which has gotten something of a face lift to kick off the new year. Nothing drastic, but a few nips and tucks that more accurately reflect the company's messaging and position in the market.

It is a work in progress (aren't we all?), and as we continue to work toward a more complete overhaul in the coming months, we thought you might be interested in viewing some of the recent improvements:

Enterprise 2.0 definition, adoption, and other points of contention

The SOCIALtality blog recently featured an interview series on social media and enterprise 2.0 adoption with Jacob Morgan, Principal of Chess Media Group; and Wendy Troupe, the blog's founder. SOCIALtality blogger Matt Carter summed up his top 10 takeaways from that conversation, some of which I think are spot-on, while others miss the mark. Turn your eyes to his post for his insights, and scroll down to my comment for my replies, and add your own!

UPDATE: My and Matt's conversation is continuing to unfold in the comment thread for all who are interested!


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