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E2.0 jobs that didn't exist 10 years ago

Jobs ebb and flow with developments in the markets, technology, and politics. Many of today's careers are new, particularly those surrounding social media and Enterprise 2.0. Rachel Zupek covered 10 careers that didn't exist 10 years ago on And among the list were blogger, community managers or content managers, and social media strategists.

This is great to see, because jobs such as community manager, content manager, and social media strategist solidify the movement that is happening with E2.0.

Social media tools have gone through a distinct progression. They started on an individual level, with iPhones, Facebook, and MySpace for collaborating with personal communities. They've moved to the enterprise realm, with companies using Twitter, Facebook, and blogs to build community and their corporate brand.

The next hurdle, which we are seeing now, is moving E2.0 behind the firewall. It's one thing to manage an external community using social media tools. It's another thing altogether to meld an E2.0 culture into existing organizational structure, processes, history, pride, and prejudice. But here we are, and the lines of individual and enterprise (both external and internal) social activity continues to blur.

Relating to this article, it will be interesting to see what new titles develop within organizations. Departmental community manager ... social content manager ... social knowledge manager for innovation (or competitive intelligence, product development, etc.) ...

In theory, you could say that there might not be many, if any, new roles that emerge within the enterprise because social knowledge management is inherently self-sufficient. Tagging, rating, and commenting on content are activities that essentially allow information to organically emerge as important by the community. It's not driven by an individual, whatever his/her title might be.

What we could find some day, is that we're ALL bloggers, content managers, community managers, and social strategists to some degree. And we'll turn to our existing librarians and info pros to manage the community's knowledge, which changes their role. While such a social utopia seems far off now, it's probably not as far fetched as some might think.

1 comment:

Bill_P said...

It is a good post - however, Barack Obama was a 'community organizer' more than 10 years ago which I think is about the same as 'community manager'. Some of these E2.0 jobs have been around longer than we think.


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