|OPEN CALL: E2.0 is driving a need for community managers|
He writes, "... as the work environment has moved towards an online one where the dominant communication model is social in nature, then a different set of skills, techniques, and processes are required. As a result, it's starting to become apparent that community management is a strategic function for organizations that are adopting or otherwise being impacted by social computing, which is most of them at the moment."
I agree with his assertion. As I wrote in my comment, community managers are at the intersection of business and social. Business is hierarchical in nature. Community is social and fluid. A company needs both to innovate under the constraints of modern organizational policies and regulations.
As these two worlds collide, intersect, and eventually integrate, a community manager can facilitate and make the transition successful. This is not unlike the role of social librarians, who are crucial to the success of a social library initiative.
I agree with Dion's idea that "communities are different, but complementary." Communities in the enterprise are typically focused on high-value business processes, topics, or objectives, such as proposal development, product development, research, and incident management, to name a few. But it’s the nuances between these groups where a community manager can make a difference by applying best practices and tweak an E2.0 strategy to best fit the needs of each group.
Rather than blanketing E2.0 as a solution to general, corporate-wide problems regarding collaboration, knowledge management, productivity, and efficiency, a community manager is poised to address these varying challenges by focusing on specific use cases, and applying tailored community solutions.
I left a couple other thoughts on the article too. Dion also included a detailed reaction to the recently released Community Roundtable report, The State of Community Management. It unearths best practices from community practitioners in a variety of companies and industries, and gives more great insight on community management.