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Win a free copy of "Implementing Enterprise 2.0" by Ross Dawson

Interested in Enterprise 2.0 but don't know a thing about it? Looking for some solid advice to understand what it is, whether it's right for your organization, and how to get started deploying it? Then stop what you're doing right now and enter to win our contest for a free copy of Ross Dawson's new book, "Implementing Enterprise 2.0."

All you have to do is comment on our blog post where we interviewed Ross. The person who leaves the best comment will win a free copy of "Implementing Enterprise 2.0." Just be sure to leave your thoughts by the end of this week -- the contest closes on Friday, July 2 at 11:59 p.m. Good luck!

Social media is challenging notions of the DIKW hierarchy

Picture this scenario: Your car broke down on the way to work and you need to bring it to a mechanic. You have a choice of three different garages to get your car back on the road and get to work:

1. The first has a few monkeys with primitive tools and no experience fixing cars. We've probably all been to this garage at some point.

2. The second has some junior mechanics and manuals. They seem competent, but they don't have any experience with your particular car.

3. The third has mechanics, manuals, and a master technician who has a lot of experience with your car.

You get the gist of where I'm going with this. Unless you have a soft spot in your heart for monkeys, you'd choose garage #3.

The point of this exercise is to illustrate a topic that's been around for a while, but is taking on new meaning with the rise of social technologies in the knowledge management space. And that is the Data, Information, Knowledge, Wisdom (DIKW) hierarchy, as described by Jonathan Hey, and many before him.

To paraphrase, data is unprocessed information. As in the case of the first garage, unless you have a lot of monkeys, the likelihood that they will stumble upon the problem and fix it are pretty slim.

Information is data that has been processed. Some thought has been applied, but it is still somewhat limited -- like the manuals that the junior mechanics use. If the problem is well-described in the manual, you are in luck. Otherwise, you'll probably end up with a bill, but no solution.

Knowledge, and/or wisdom, is information that has proper context and has been reflected upon. (Note: There are mixed notions about the DIKW model. Not all versions include all four components, with some more recent versions omitting or downplaying wisdom. For our purposes here, we're using knowledge and wisdom interchangeably.)

The DIKW model is a uniquely relevant topic as social technologies take hold and challenge not only the relationships between data, information, and knowledge within enterprise organizations, but also how information and knowledge is captured and transferred amongst your staff.

Consider your own organization and how it connects to the data/information/knowledge hierarchy. What kind of "garage" would you want your employees working in? More importantly, what garage is going to deliver the best possible repair to your customers?

Hey's version of the DIKW hierarchy goes so far as to describe knowledge or wisdom as "generally personal, subjective and inherently local -- it is found '[within] the heads of employees.'" I'm not sure I agree with this.

While I readily acknowledge that the further you move up the hierarchy, the less structured it becomes and the harder it is to capture. I believe that some knowledge can be codified and captured, and that organizations need to think about how they can make this happen, and if social tools can play a role in making this happen.

What do you think? We'll be exploring this -- including metadata within the context of content, information overload, and knowledge retention -- in greater detail as part of our Info Pro-file series. Have an opinion? Leave a comment or e-mail us at to have your thoughts featured!

SLA conference continues to attract top info pros

I went to SLA 2010 with mixed feelings: excited about attending the show and seeing our long-time customers, and slightly dreading the heat of New Orleans in June. Perhaps it was the heat, the venue (not a traditional hub of information and library professionals as was D.C. last year, which means less foot traffic), or maybe it was just the economy, but attendance seemed down.

Now, hear me out. Don't think I'm knocking the show, because while attendance seemed down, the quality of the attendee was most certainly up. I'd say quite possibly at its best. We saw a different kind of attendee at SLA this year. Anyone that had budget, time, and motivation to get to New Orleans was there with specific goals and objectives in mind. Lucky for us, we were top-of-mind for many customers and prospects, and Presto was on the short list of technologies these people wanted to check out.

The must-see Presto feature that people requested in demos was federated search. Info pros and knowledge workers were excited about Presto's ability to offer a single view of distributed content, which can often be a huge challenge for special libraries that need access to countless forms of external content, such as subscriptions, journals, and research information.

The other big topic was SharePoint 2010. Many customers and prospects have had SharePoint for some time, but they are realizing that it is not so easy to deploy and manage. However, SharePoint is too costly of a platform to scrape and start from scratch. So many are looking to third-party applications like Presto to make it easier to use, and to start reaping some benefits. "Help me" was what we heard people saying of SharePoint.

All in all, this was a very positive experience for Inmagic. We enjoyed the opportunity to connect with long-time customers, interact with new prospects, and vet potential new partners. We're looking forward to another great event next year.

What were your thoughts about the show? Leave a comment, we'd love to hear them.

Striking a balance with Enterprise 2.0

New technology always has a degree of unknown about it. Today, the emergence of Enterprise 2.0 is creating that sense among many organizations. Some say there is a "dark side to Enterprise 2.0," as Marisa Peacock covers in this article on CMSWire.

"These tools may keep us from traveling, cutting costs and saving time, but they are prohibiting close relationships and undermining our interpersonal skills," she writes. That's why she believes Enterprise 2.0 should be used in moderation, and "companies should allow their employees to strike the right balance between technology and productivity."

While Marisa makes a good point, I have to say moderation doesn't always work for every company. For instance, very few companies relied on moderation to cross the chasm. I explained more in the comment I left on the article, so flip over to pick up where I leave off here, and be sure to give the CMSWire article a read. What's your impression?

Ross Dawson dishes on E2.0; plus your chance to win his new book!

Ross Dawson
Today is an extra special day for us on the blog. We have two goodies in one. First, we bring you our latest Info Pro-file with Ross Dawson. Ross is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy adviser, and bestselling author.

One of our bloggers, Janelle, spent some time with him to talk about his approach to Enterprise 2.0, how companies should deploy it, and how it factors into the Gartner Magic Quadrant. Janelle also picked his brain on how he envisions our work lives in 2020, plus what he enjoys most about his job as he travels around the world and advises global organizations.

Catch their Q&A below. But before you do, allow me to tell you about our second goodie of the day. Ross's latest book is "Implementing Enterprise 2.0." We featured it recently on the blog, and think it's a great read to learn how to think about your E2.0 initiative and start rolling out a strategy.

So we're offering one free copy to our blog readers! The rules to enter the contest are simple. First, give our Q&A with Ross a read. Second, leave a comment about it. That's all there is to it.

But make sure your comment isn't just any comment. It's got to be awesome. Thoughtful. Insightful. Unique. The person who leaves the best comment will win Ross's book. So none of that "great Q&A!" That won't do. Impress us with your feedback and inside-baseball knowledge.

The contest starts now and runs til Friday, July 2 at 11:59 p.m. ET. We'll read through all the comments the following week and pick a winner. Just give us some time with the Fourth of July weekend and all. (Who else can't wait for BBQing??) We'll announce the winner on the blog, so make sure you check in to see if your name is called.

You have your mission. Read on, and let's get the conversation going!!

Janelle: Welcome, Ross. It's great to have you here with us.

Ross: It's a pleasure to be here.

Janelle: So let's get started. You mention on your blog that your single biggest client-facing activity this year has been speaking to executive teams about the future of business. So what's the vibe out there? Do you think executives are on board with Enterprise 2.0 or is there trepidation about the unknown?

Ross: There's a wide spectrum. Some organizations are well-engaged and tapping the power of social technologies. And then there are those that are at the edges, who realize something is obviously happening here and we need to look at it and find out what the potential is. I have to say more broadly, there is still concern that things are changing, and in particular, the external pieces of social media and how companies can be vulnerable to conversations outside their walls. So there's a very wide spectrum. Everyone realizes it's on the agenda. Part of the task at hand is to shift those attitudes from concern to recognizing the potential.

Janelle: What would you say is the biggest roadblock out there when it comes to E2.0 implementation?

SharePoint 2010 lacks IE6 support: Implications for the enterprise?

As someone involved in all types of Web development, I do my best to stay up to date with new technology advances. There is plenty to keep track of these days with Web 2.0, Enterprise 2.0, HTML5, and CSS3.

Start including the various JavaScript libraries, Adobe AIR, and Google Gears, and the technology choices and advances over the last few years seem endless.

While many of these technologies have been around for a couple of years, there is always one issue that hinders their widespread adoption. Browser support.

Many of these technologies require the use of the latest and greatest version of a browser, and the browser developer has to build in support for rendering these technologies.

This is not unlike what we manage here at Inmagic, as we develop an enterprise product that has to work in multiple environments. Many of you have also experienced the delight of creating a beautiful website, only to find it does not work on a certain browser. (When I say "certain browser," I primarily mean Internet Explorer!)

So what does this mean for E2.0 applications? It presents an interesting dilemma: Build a product with the latest technologies, but restrict who can use it. Or build a product that is compatible with older browsers, and compromise on the technology used.

Most large corporations are still standardizing on IE6, since it originally came with Windows XP. This will be with us until 2014 when Microsoft "end of lifes" Windows XP.

At Inmagic, we make certain technology choices for the sake of our product, which can be used by almost anyone in almost any organization. Many other technology vendors follow a similar path, which is why I was surprised to learn that SharePoint 2010 has no support for IE6 whatsoever. You can read more about it on Microsoft's website.

I'm guessing this is going to cause some issues for corporations excited to deploy SharePoint 2010. We'll be keeping our ear to the ground and pass along any feedback on this discrepancy as organizations roll out their SharePoint deployments. Are you in this situation with your organization? How are you managing it?

Lincoln Center tunes up its digital signage and advertising with Presto

If you're in New York City, keep an eye out for the digital signage and advertising from the Lincoln Center for the Performing Arts. You'll find it on LED and LCD screens at box offices, venues, and its outdoor locations. At first it might appear to just be advertising. But it's supported by the Lincoln Center's innovative approach to content management and distribution.

The Lincoln Center has been using Presto to archive, organize, and manage its content, from photos of performances to old programs. It recently integrated Presto with Isilon's NAS (network-attached storage) technology, which now work together to feed content to the Lincoln Center's advertising displays and box office signage. The Lincoln Center can easily manage and update the content from the system.

This project is part of the Lincoln Center's $1.2 billion campus transformation initiative, which began in 2006 and is scheduled to be completed in late 2011/early 2012. Another part of its transformation was last year's re-opening of Alice Tully Hall, which coincided with its 50th anniversary. A few folks from Inmagic went to the grand opening event, and we shared some pics on the blog.

It's exciting to be able to work together with the Lincoln Center and support all it's done and continues to do for the performing arts. It's the world’s leading performing arts center, presenting thousands of performances and events every year. I'm looking forward to the next phases of its campus transformation. We'll keep you updated on its progress!

And the winner of Phil Simon's book is ...

Drum roll please!!!

The winner of Phil Simon's book,"The Next Wave of Technologies," is @virtuallymeg!

Congratulations!! We have the book packaged and ready to ship out. We'll be in touch to get your mailing address.

Thanks to everyone who entered! If you didn't win, please don't let it deter you from getting a copy of "The Next Wave of Technologies." If you're looking for help determining if, and at what level, some of the newest technologies on the market should be deployed, look no further than Phil's book.

It covers a wide range of technologies, including cloud computing, SaaS, business intelligence, open source software, enterprise risk management, enterprise search, service oriented architecture, master data management, and more.

When you're done reading it, or if you've already read it, we (and Phil!) would love to hear your feedback, on our blog, or better yet, his.

And if you haven't caught our podcast between Phil Simon and Inmagic CTO Phil Green yet, you can tune in here.

Reminder! Last day to enter to win Phil Simon's new book!

Phil Simon
If you haven't retweeted our podcast with Phil Simon yet, hop to it today! We're giving away a copy of Phil's new book, "The Next Wave of Technologies" to one random person who retweets our interview. The deadline is today at 11:59 p.m. ET. Here's the tweet to retweet.

We'll be collecting your entries and randomly picking a winner, which we'll announce on the blog. Good luck!

San Francisco Symphony's Presto system featured by CIO

One of our customers, San Francisco Symphony, shared details of its new Presto deployment with Michael Fitzgerald, who covered the symphony's story on PCWorld on (CLARIFICATION: This story was originally published on, and re-posted on PCWorld.) Michael's article talks about the content management system that San Francisco Symphony's archivists created in Presto, and how they plan to use it for the symphony's centennial celebration during in 2011-2012 season.

More details on how the symphony is using Presto and what it hopes to achieve with the technology -- including how it hopes to integrate it with its social networking site -- are in the CIO article. Hop over to get the scoop. And if you have any questions about how you might be able to use Presto in a similar way, feel free to drop us a line.

Why SharePoint 2010 is not a panacea

Critical reviews of SharePoint 2010 continue to roll in. Chelsi Nakano summed a couple of them up last week on CMSWire. Areas of improvement she cited include Web content management, search, and security.

To me, reading through these critiques only re-enforces our central premise shared by our customers: Even though the feature set in SharePoint 2010 is rich and getting richer, and the range of business user applications that can be built will grow accordingly, the platform is not a panacea.

The more applications and sites an organization builds with SharePoint, the worse its information silo problem can get. Each new app/site is a new information silo that disperses data, rather than consolidates it. Business users are demanding access to information and more self-sufficiency, which requires a centralized, well-organized approach to content management.

SharePoint 2010 promises to be a great platform, and this CMSWire article highlights all of the richness (and limitations) of its features. SharePoint certainly has its place, and I think some organizations will successfully identify the role SharePoint should play in their technology stack, and smartly leverage its capabilities when and where appropriate.

In the end, solving business problems and removing impediments to business user productivity is the only conversation that really matters.

Info pros, be featured on Inmagic's blog!

Now is not the time to be shy.

Regular readers of our blog are probably familiar with our Info Pro-files series, where we interview information professionals about what they're working on, their opinions and analysis of industry news, personal interests and endeavors, and anything else that makes them who they are.

It's been a great series so far. We've interviewed dozens of info pros and made new friends along the way. But there are many more info pros out there we'd love to talk to! We want to feature the great minds shaping our industry, and shed light on the ideas and innovations happening both on and off the radar of mainstream press.

Together, we make the industry what it is today, and what it will be tomorrow. I know there are some amazing things taking place in organizations around the country, and around the world. But how often do you have the chance to share it with your peers?

Our Info Pro-file series gives you the spotlight to promote your work to the industry and get feedback. We're all about link love here too, and encourage all our participants to share their interviews on their blogs, websites, etc.

So here's my decree: Step right up and be featured in our Info Pro-file series! For more details on how the series works, you can read the press release we issued yesterday from the SLA 2010 Conference. If you have questions or want to be featured, contact us at

And lastly, you can follow the series by bookmarking the Info Pro-file tag on our blog. Hope to hear from you soon!

Inmagic Hosts Industry Thought Leadership Podcast Series

"Info Pro-file" series offers a collection of views and advice on industry trends from thought leaders across E2.0, KM, and Library 2.0

WOBURN, Mass.--(BUSINESS WIRE)--Industry thought leaders across Enterprise 2.0, knowledge management, Library 2.0, and other related areas are participating in an Inmagic® podcast program that offers them an opportunity to share their perspectives on industry and technology trends.

Bill Ives, KM writer, speaker, and VP at Darwin Ecosystem; Gil Yehuda, Enterprise 2.0 analyst and consultant; Cindy Sullivan, information management consultant and former Library Director at Fidelity Investments; and David Meerman Scott, marketing strategist and author of an award-winning bestseller, are just some of the experts helping to shape, and in some cases, redefine how Enterprise 2.0 is restructuring the worlds of knowledge management and special libraries. These experts are just some of the many voices you can hear on "Info Pro-files," the information professionals' podcast and Q&A series on

Phil Simon vs. Phil Green on the semantic Web

Last week we pitted Phil Simon against our own Phil Green to hash out the topic of the semantic Web. When is it coming? Is it already here? Who's driving adoption? What the heck is it anyway and why should anyone care?

Fists didn't fly, but great insights were revealed by these two forward thinkers. Today we bring you their joint interview, moderated by one of our bloggers, Janelle. Take a listen to hear the Phils bounce around their ideas and opinions on the semantic Web, what it has to do with Enterprise 2.0, and how they foresee it impacting our daily lives. You can also read the transcript.

After you listen to the podcast, don't run away just yet!! We're giving away a copy of Phil Simon's new book, "The Next Wave of Technologies" to one lucky winner. Phil's book covers new technologies in cloud computing, SaaS, business intelligence, and more. It's a great read for anyone looking for help determining if, and at what level, these technologies should be deployed.

We're running a Twitter contest to give away the book. In just a few minutes, I'll tweet this post @Inmagic. All you have to do is retweet my tweet, and you'll be entered to win. (I'll also update this post with the link to the tweet so you can grab it easily.)

UPDATE: Here's the link to the tweet to retweet.

We'll be collecting the retweets and randomly picking one winner. You have until this Thursday, June 17 at 11:59 p.m. ET to retweet. Only one entry per person please. We'll announce the winner on the blog.

Good luck!!!

Watch the blog Monday for a chance to win Phil Simon's new book!

Next week is jam packed. A few members of our team will be splitting time between the SLA 2010 Conference in New Orleans and the Enterprise 2.0 Conference here in Boston. But that's not all. We have a special giveaway planned for Monday: A copy of Phil Simon's new book, "The Next Wave of Technologies."

Phil is an independent technology consultant, author, writer, and speaker. His latest title, which came out in March, covers new technologies in cloud computing, SaaS, business intelligence, and more. It helps readers determine if, and at what level, they should be deployed.

Our own Phil (Mr. Green!) had the pleasure of talking with Phil S. earlier this week for a podcast. We got to talking about Phil S.'s book, and he was excited to offer a free copy to our blog readers.

That's all I'll say for now! Watch the blog Monday when we post their podcast and all the details on how to win Phil S.'s book. Til then!

A misguided notion about "Facebook for the enterprise"

We've been hearing about "Facebook for the enterprise" for a few years now. Lately the buzz has gotten louder with companies such as Microsoft releasing SharePoint 2010. There's also Cisco, which has been dripping out information about its Quad collaboration platform over the past few months, and is expected to release full details at the Enterprise 2.0 Conference next week in Boston.

With these developments, you have to wonder, how social do we really want or need to be when we're at work? The overriding hope seems to be that social technologies have been so successful in day-to-day life that there must be a corollary within our work lives.

I have personally looked at a number of these products and sure enough, they offer colleague connections, personal home pages, watch lists, and calendaring. They offer collaboration, instant messaging, and meeting spaces, claiming that companies will increase their productivity and improve communication. But as of yet, I have seen no statistics that would suggest those claims match reality.

I do not want to suggest, however, that I see no value to social technologies. But I can't help thinking these companies have taken their eye off the ball in their rush to jump on the social bandwagon. The ball, in this case, is real use cases for social technology wrapped around a crucial business problem.

Increased productivity and improved communication are nice goals, but gathering real ROI around this is, and always has been, very difficult unless contextualized around a specific business issue.

I remember when instant messaging was a hot technology that eventually made its way into the enterprise. Improved communication was the order of the day. I also remember working at several companies that very quickly banned instant messaging tools as productivity took a hit with all the distracting messages flying around that usually centered on the best location for lunch.

My prediction for these tools is that very few will survive, and the independent, smaller companies in this space will eventually be bought as the market comes down off its "social high." Social technology will not go away, but if I were a software buyer, I would seek out social tools that address a compelling business problem and really add value to the bottom line.

Giving every employee their own Facebook-like homepage with customizable widgets and instant communication tools might just start the intense "where do we go for lunch?" debate all over again. What do you think?

Cindy Sullivan on why she deployed a social library at Fidelity Investments

Cindy Sullivan has been on the front lines of managing research and information at global financial services organizations for several years. And she shared a slice of her experiences, lessons learned, and advice when we interviewed her for an Info Pro-file podcast last Friday.

Cindy ran the Fidelity Center for Applied Technology Library at Fidelity Investments for nine years. During her time there, she developed a 21st-century library that included many social and collaborative features, such as RSS feeds for updating research, tag clouds for identifying information, and other multimedia tools. At the end of the first year of running the library, Fidelity found a 400 percent increase in the library's usage.

Cindy is now consulting and holding workshops. Her company, CSullivan Strategic Information Management, focuses on strategic planning for libraries and knowledge services organizations in the financial and investment management spaces.

In our podcast, we talked about Fidelity's 21st-century library, what she's working on today, why she thinks companies are struggling to get their arms around Enterprise 2.0, and whether SharePoint is all it's cracked up to be.

But our podcast won't be the last you'll hear from Cindy. She's presenting at SLA 2010 this Saturday at 8 a.m. on some of the topics we touched upon in our interview. Her interactive session, "Developing an Effective Strategic Plan for Your Library," will cover the 11 crucial elements to a successful plan. If you're going to SLA, I'd recommend joining Cindy.

Meanwhile, lend your ears to our podcast, and let us know what questions you have for Cindy in the comments.

Getting rid of dead data

We have all started complex projects by taking a deep breath and having faith that our approach and objectives are valid and achievable. This is no more true than when formulating a knowledge management strategy to rationalize the many document stores (micro-silos or information silos) that any sizable organization has today.

I got to thinking about this after reading this post from Alan Pelz-Sharpe on CMS Watch. The problem is how to get from here to there, where "here" involves wikis, SharePoint document stores, content management systems, and shared and local hard drives, and "there" means a fully scrubbed repository of high-quality content that everyone can benefit from accessing.

You could:

1. Form a cleansing team that will inspect, validate, or trash the content.
2. Migrate everything into a common repository.
3. Decide whether federated search will meet your needs.
4. Build ETL-, mashup-, API- (fill in your favorite integration approach) based applications.
5. Hope the task will not be assigned to you. ;-)

But what if we used a social approach? No, I am not suggesting we let our buddies on LinkedIn or Facebook figure it out for us. I am suggesting that using the collective intelligence of the company is both an easier, quicker, and more foolproof approach.

This is where Social Knowledge Networks (SKN) can address such issues in a very specific way. Whether the SKN connects to a document store or migrates those documents directly into the SKN, the social intelligence layer of the SKN is a means of separating the good from the bad.

We know that by using ratings, tags, comments, and a host of other social technologies, good content rises to the top and bad content sinks to the bottom. To be more specific, searching and finding information within the SKN will very quickly demonstrate whether that information is useful, valid, or not.

It might be rated with one star, or have a comment that the document is out of date. One rating, in and of itself, is not grounds to trash the document. But when enough people rate and comment on it, it will become clear through reporting and usage statistics what the consensus of opinion really is.

This makes the social intelligence layer of the SKN not only a way for participants to impart their institutional knowledge, but makes it a key component to building a high-quality SKN in the first place.

SLA 2010 and your chance to win a free iPad are around the corner

iPad? I want! This could be yours at SLA :)
My how time flies. It seems like it was only a short while ago that we were starting to prep for our exhibition at the SLA 2010 Conference. It was still cold outside and baseball hadn't started yet. Now the weather's warmed up, the Red Sox are in the thick of things trying gain ground over the Yanks (Come on fellas!!!), and SLA is just about a week away.

If you're planning on coming out to New Orleans this year for SLA, we have a few exciting things lined up at our booth. For one thing, you'll be able to check out the latest in Social Knowledge Networks (SKN) and social library solutions, including our Presto technology.

Plus when you have your badge scanned, you'll be entered to win an Apple iPad on us. Not too shabby if I do say so myself.

If you've been around the information management block, I don't need to tell you the SLA Conference is a great way to learn about the latest and greatest technologies and services in our industry. I'm looking forward to a few of the workshops this year too.

I strongly recommend "Developing an Effective Strategic Plan for Your Library" by information management consultant Cindy Sullivan. It'll be an interactive session covering why you should develop a strategic library plan and the 11 crucial plan elements.

Cindy has deep expertise and experience managing research and information in a global financial services organizations, including Fidelity. Our blogging team just interviewed her today for a podcast, which we'll have on the blog next week.

I know not everyone can make their way to the Big Easy this year. We'll do our best to post updates from the show floor so you can follow the various happenings we're seeing. And when our team returns home, we'll have our reactions on how things went for you on the blog as well. Another handy resource is the SLA conference Twitter hashtag, #SLA2010.

Stay tuned for other updates as SLA approaches! Hopefully I'll be seeing you there.

Much to be done before we move to Enterprise 3.0

When I hear about Enterprise 3.0, my first reaction is, whoa, hold your horses. Few companies have even started implementing Enterprise 2.0. So when I read on the WSJ that Andrew McAfee moderated an Enterprise 3.0 panel at the MIT Sloan CIO Symposium, I had to dash down my thoughts. I tried to submit a comment on the article, but it looks like it didn't take, so I'm posting it here.

While Enterprise 3.0 is exciting to think about, I think we need to get Enterprise 2.0 right first. If you follow discussions on the topic, you know there's still much ado about terms, definitions, what it is, and what it isn't. To me, that means there is much work to be done before we jump to the next rev of the dot enterprise.

The good news is, progress is being made and we are starting to see more and more use cases of E2.0 in action, versus concepts about what it might do for the enterprise. For many organizations, trialing and incorporating E2.0 -- which requires a mix of technology, culture, and process unique to your own company -- will pave a smooth path to the next wave of enterprise solutions.


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