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Lincoln Center tunes up its digital signage and advertising with Presto

If you're in New York City, keep an eye out for the digital signage and advertising from the Lincoln Center for the Performing Arts. You'll find it on LED and LCD screens at box offices, venues, and its outdoor locations. At first it might appear to just be advertising. But it's supported by the Lincoln Center's innovative approach to content management and distribution.

The Lincoln Center has been using Presto to archive, organize, and manage its content, from photos of performances to old programs. It recently integrated Presto with Isilon's NAS (network-attached storage) technology, which now work together to feed content to the Lincoln Center's advertising displays and box office signage. The Lincoln Center can easily manage and update the content from the system.

This project is part of the Lincoln Center's $1.2 billion campus transformation initiative, which began in 2006 and is scheduled to be completed in late 2011/early 2012. Another part of its transformation was last year's re-opening of Alice Tully Hall, which coincided with its 50th anniversary. A few folks from Inmagic went to the grand opening event, and we shared some pics on the blog.

It's exciting to be able to work together with the Lincoln Center and support all it's done and continues to do for the performing arts. It's the world’s leading performing arts center, presenting thousands of performances and events every year. I'm looking forward to the next phases of its campus transformation. We'll keep you updated on its progress!

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