Search Blog:

AEC industry's adoption of social technologies continues to grow

Not only does the architecture, engineering, and construction (AEC) industry rely heavily on its knowledge workers, but firms are in an essential, ongoing race to acquire knowledge about prospects, clients, and competitors. Some interesting insights about this surfaced at the Society for Marketing Professional Services' (SMPS) Basics of Business Development in the A/E/C Marketplace event last week in Boston.

AEC firms attending the show explored and discussed ways to identify new business opportunities, engage technical staff, motivate presentation teams, and manage client relationships through cutting edge social technologies.

This tech-savvy industry is embracing social technology to win work and talent. As more firms incorporate social technologies as a part of their explicit marketing or communications strategy, they also are reaping the benefits behind the firewall, through more effective recruitment, retention, reputation management, business development, and collaboration.

We're seeing Social Knowledge Networks (SKNs) are finding a home with customers in AEC firms because they efficiently gather, manage, and leverage internal and external knowledge assets for improved productivity and profitability.

Externally, acquiring, vetting, and enhancing the knowledge in the marketplace in a timely manner is essential to a firm's agility, growth, and successful proposal development. Internally, SKNs break down the marketing and business development silos and bring together the far-flung subject matter experts need to collaborate on and successfully lead a strong team toward a common goal of winning new business.

No comments:


Related Posts Plugin for WordPress, Blogger...