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Rise of the social intranet

You don't always know when you're going to need certain knowledge. A knowledge worker's job is unpredictable, and it's difficult to determine what information might be useful until the need arises. This is a common challenge though, and nothing new to the industry.

What is new, however, is how knowledge workers are trying to manage and overcome this challenge today. Oscar Berg has a great write-up on his blog where he discusses our changing information needs, and why traditional intranets are failing today's knowledge workers.

"The information that knowledge workers need can often not be anticipated and served by a push-based intranet," he writes.

Instead, intranets need to broker knowledge, so that knowledge workers can easily and rapidly create, store, find, and use information. Oscar's solution is a social intranet, which he defines as "a platform that combines the powers of push with the powers of pull to supply anyone who participates and contributes within an extended enterprise with the information, knowledge, and connections they need to make the right decisions and act to fulfill their objectives."

Oscar goes into much more detail about this on his blog, and I'd encourage you to click over if you're interested. I think Oscar is right on the money with this paradigm shift. As I wrote in my comment on his blog post, no one works in a vacuum. An environment where business users can access information and act with context to address crucial business challenges is the new world order.

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