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Innovation in all its forms is good for all of us

Woody Allen might have put it best, "If you're not failing every now and again, it's a sign you're not doing anything very innovative."

As a 30-year technology software marketing veteran, every time I see technology-driven ideas from organizations like Google (who, by the way, are still searching for their identity inside the workforce), my skeptic antennae goes up.

To date, new technologies like Google Wave end up changing very little, other than creating a buzz and giving developers a chance to play around with the latest hot, new concept. But when it comes to making enterprise workgroups successful, the purpose of technology always comes down to one thing and one thing only: serving the needs of the business and end-users.

Don’t get me wrong, I’m all for innovation. And I suppose we all owe Google a thank you for helping us challenge the way we think about collaborative applications and technology. Certainly software vendors like Inmagic have benefited by incorporating a few interesting constructs and kernels into its products, but we have once again learned that it’s not just about the technology.

Now that Google Wave has been sucked into the undertow of technologies that have failed while in search of a market, we can all get back to work making products and software solutions that start and end with delivering real benefits to our customers and the industry.

In the meantime, Google, please keep trying, and failing, and succeeding, and innovating. We can all benefit from your efforts in some shape or form.

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