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Oscar Berg's Enterprise 2.0 outlook: The transcript

Last week we posted our podcast interview with Oscar Berg, Management Consultant of Strategic IT at Acando. He's been working in IT and business innovations for the better part of 15 years, and shared with us great insight into the true value of Enterprise 2.0 and what we can expect to come down the pike in 2011. If you'd rather give our interview a read, here's the complete transcript. Feel free to download and share.

Social technology to become more embedded in the enterprise?

We've not only been talking about the future of enterprise social technology for the past few years here on our blog, but we've been supporting many global organizations in using it to achieve their business objectives.

These organizations understand how social technology can be used to manage, share, and collaborate on content. But they're not the only ones.

The movement toward the socialization of content is garnering increased attention and analysis. For instance, Joe Shepley recently covered this topic on CMSWire, identifying three new ways we will collaborate on documents over the next 18-24 months.

His analysis is insightful, and I'd encourage you to give it a read too. I thought his article took the discussion about enterprise social technologies from the abstract to the specific, focusing on how we can use social technologies to support improved document collaboration.

I had a few other thoughts for Joe too, which I left in a comment on the article. Give it a read as well, and the let me know if you come to a similar or differing conclusion.

Building stronger financial institutions through Social Knowledge Networks

Last week the National Bureau of Economic Research (NBER) reported the recession ended in June 2009. But we're not out of the woods yet. NBER cautioned that its assessment does not mean economic conditions have been favorable or that normal activity has resumed.

Rather, we've only begun our road to recovery. For the financial services industry, many organizations are still reluctant to lend, some banks are continuing to fail and consolidate, and consumer confidence remains low. Organizations are striving to do more with less, and increase operational efficiency.

Knowledge management strategies within financial services are focused on eliminating information silos and improving worker productivity. Many organizations that have downsized in the past year have felt the strain of losing employee knowledge, and are now working to improve their means for capturing, retaining, and transferring their intellectual property.

These challenges are leading some financial services organizations to use Social Knowledge Networks (SKNs) as the backbone of their KM strategy. SKNs can help them achieve objectives such as improving knowledge transfer and knowledge retention, increasing productivity, and helping maintain regulatory compliance. And it's the subject of today's installment of our Vertical Views series.

Here's what we've been seeing in the financial services industry, and how they can use Social Knowledge Networks to achieve their business objectives.

Great Repercussions

With customer confidence remaining low, financial services organizations are tasked with restoring their image of trust and stability. They are focused on building their relationships with customers, vendors, and partners, and seeking to improve service levels to increase loyalty and sharpen their competitive edge.

Regulations limiting rate increases and requiring underwriting of businesses threaten to decrease profitability. Many organizations find they need to invest in better analytics to monitor and comply with regulatory requirements.

Financial services organizations continue to face ongoing content management challenges. They are information-centric. They operate with diverse content, and provide their customers with a large selection of financial products and services that require them to manage large product portfolios.

Organizations must also constantly deal with the effects of employee turnover associated with natural attrition, retiring workforces, and mobility. Capturing their collective knowledge before they leave must be an essential part of normal business operations.

How two associations are helping lead industry's social knowledge management adoption

A new day is dawning for associations in the way they manage, share, and collaborate on information. They are increasingly adopting social media technology to better connect content and people, and as a result, strengthen member relationships and improve services.

This emerging trend is taking on the name "Association 2.0," which can be described as the social technologies, processes, and policies that enable agile information sharing and collaboration within an association. It's how associations manage and use social knowledge.

As we see Association 2.0 develop, we gain a clearer understanding of the benefits social software can bring the industry.

Two associations helping lead this foray are the American Society of Association Executives (ASAE) and Human Resources Professionals Association (HRPA). And we're bringing them together for a special webinar on Oct. 19 to share insight into their social knowledge management strategies.

ASAE and HRPA are helping define Associations 2.0. The experiences and advice they'll share in our webinar will be valuable for any association that wants to better understand how they can use social technology within their organization to provide relevant information quickly, add value to business activities, and better support member initiatives.

I encourage you to attend. More details on the who, what, when, where, why, and how can be found in the press release we issued announcing the webinar below, and registration takes just a couple of minutes online.

Associations 2.0 Webinar: Get Insight Into Associations’ Social Knowledge Management Strategies

Inmagic hosts webinar featuring industry insights from the American Society of Association Executives and a live demo from the Human Resources Professionals Association

WOBURN, Mass.--(BUSINESS WIRE)--On October 19th, Inmagic will host, “Associations 2.0: Organizational Evolution Through Social Collaboration and Community Building,” a complimentary webinar that will showcase high-level industry insight and perspectives on the future of associations. The American Society of Association Executives (ASAE) will feature a real-world case study and there will be a live demonstration of content-centric socialization using Social Knowledge Networks from the Human Resources Professionals Association (HRPA).

This Webinar will address how information-rich associations can employ social knowledge management strategies to collect and disseminate industry information on a timely basis to members. Participants will gain valuable insight into improving productivity, increasing knowledge retention, and strengthening member relationships.
Session: Associations 2.0: Organizational Evolution Through Social Collaboration and Community Building
Register: Click here to register
Date: Tuesday, October 19, 2010
Time: 2 p.m. - 3 p.m. EDT
Presenters: Peter Hutchins, Vice President of Knowledge Initiatives, ASAE; Chris Larsen, Director of Marketing and Membership, HRPA; and Corrina Mason, MISt, Information Specialist, HRPA.
“Connecting content and people is an association’s core mission,” says Mike Cassettari, Vice President of Marketing at Inmagic. “The growing adoption of Social Knowledge Networks is helping associations provide relevant information quickly, adding value to business activities, and supporting member initiatives. By breaking down information silos, associations can improve service levels, achieve greater productivity and knowledge retention, and strengthen member relationships.”

Associations to blaze new trail in social knowledge management?

Associations are uniquely positioned to lead the adoption of next-generation social knowledge management technology. They are information-centric organizations, operating at the point where information is collected, organized, made accessible, and socialized. (We also call this the intersection of "content consumers" and "content producers.") This, coupled with the culture of sharing inherent in most associations, is leading to the emergence of a new notion called "Association 2.0."

I contributed a guest article about Association 2.0 to associationTECH recently, and it appeared online yesterday. While Association 2.0 is just beginning to develop, we're already seeing some key characteristics of the movement taking shape. I outlined them in my article, as well as explained what Association 2.0 is, and why associations are ideally suited to blaze a trail in effective social knowledge management.

So for the details, click over and give it a read. What are your thoughts on Association 2.0? How do you see associations leading the adoption of effective social knowledge management?

Oscar Berg explores our future with Enterprise 2.0

Like nearly all new trends, Enterprise 2.0 was once questioned as a fad. But the growing adoption of E2.0, coupled with the increased understanding of its benefits and ongoing development of technologies and processes surrounding it, are evidence that Enterprise 2.0 is beyond a fad. It's our future as an industry.

Oscar Berg
Today, with about four years of E2.0 evolution under our belts, we're asking questions like, "How have perceptions about Enterprise 2.0 changed? What are characteristics of successful E2.0 implementations? And what does the future of E2.0 look like?"

One of our bloggers, Janelle, explored these topics and more last week when she interviewed Oscar Berg, who's had his nose to the ground of IT and business innovations for the better part of 15 years. He's currently Management Consultant of Strategic IT at Acando, an IT consultancy based in Sweden.

In their podcast, Janelle and Oscar explore the future of Enterprise 2.0, particularly the role mobile apps will play in the next few years. Also, keep your ears peeled for when Janelle asks Oscar about successful E2.0 strategies. He ranks the importance of the following elements: technology, people, processes, and culture. After listening to Oscar's argument, would you agree with him?

Oscar dishes on a slew of other topics surrounding E2.0, including the biggest surprise about Enterprise 2.0 to date and the "aha moment" when organizations realize E2.0's value. He also gives us a sneak peek into what he will be presenting at the Enterprise 2.0 Summit in Frankfurt next month.

So put your ears on and tune in, or read the full transcript. For more from Oscar, you can read his blog, The Content Economy, and follow him on Twitter @oscarberg.

Five reasons knowledge workers are unproductive

Stop and think for a moment about what impedes your productivity. Are you tasked with too many duties? Do you not have the right information at your reach when you need it? Are you unable to delegate small tasks to others?

You can probably group whatever you've identified in one of five categories. That's the finding of an ongoing research project being conducted by McKinsey and Company.

The study has looked at the knowledge interactions of 235 knowledge workers at several global organizations. It defined knowledge interactions as "those involving only the knowledge in people’s heads, not data or basic information that can be downloaded through technology alone."

Researchers found half of all interactions are constrained by one of five barriers:
  • Physical
  • Technical
  • Social or cultural
  • Contextual
  • Temporal
McKinsey recently analyzed this finding in its business journal, McKinsley Quarterly. It's worth a read. The article provides examples of each productivity barrier and recommendations for how to overcome them. Where do you fall? Or is there a category McKinsey is missing?

What computers did to our productivity

There are more than 1 billion PCs in use worldwide, and headed to 2 billion by 2014, according to Gartner. It's a staggering number, particularly when you think back to 1987 when there were fewer than 37.5 million. That's according to information in the Inmagic newsletter archive from summer 1990.

In this issue, Dr. Eric Boehm, President of the International School of Information Management in Santa Barbara, discussed computer usage and posed a survey about the impact of PCs on productivity. One of the questions addressed the increase in efficiency for information retrieval through computer usage.

He notes that for information research purposes, what would take 40 hours for a manual search in the library would take 8 minutes of online searching via a desktop -- and that was with dial-up!

I am old enough to remember using the Encyclopedia Britannica for class reports (but young enough to never have hand-scribed a college essay). You do the math. Suffice to say it is easy to take for granted the ease and speed at which we can find and access information.

Now more than ever, we need to spend less time searching for corporate knowledge, complete projects faster, and reduce the risk of relying on inaccurate information. While we are better equipped to find information, we are not immune to inefficiencies, and we certainly haven't reached our knowledge and information potential.

As Dr. Boehm states, "As a society we are well on our way to becoming computer literate, but we are still far from being information literate. A link must be made between the two literacies to provide capabilities in regard to online search for information via computer and modem."

Today, we are fine-tuning our ability to access to all kinds of information and make it even more relevant, easy, fast, and impactful. And we're continuing to see and learn how social technologies are accelerating our progress toward this goal. With these tools becoming increasingly ingrained in the fabric of our knowledge management systems and processes, it's hard to imagine a world when we didn't have the ability to share, edit, enhance, and collaborate on knowledge on the fly.

This quote contributed by the president of an online search service captures this notion well:

"Using a computer without online retrieval of information (from hundreds of databases) is like driving a race car without ever going above 10 m.p.h - it just doesn't make sense."

Likewise, using a knowledge management system that doesn't bring together content, people, and tools to support corporate objectives doesn't make sense. We've realized and continue to realize the value in sharing and enhancing the quality of knowledge, and using social technology to facilitate that.

Ottawa Hospital Library consolidates databases and creates new OPAC with Inmagic Genie

One of our partners, Andornot, has been blogging about some of its recent implementations of Inmagic technology, and I wanted to help share their customer stories here.

Leading off is the Ottawa Hospital Library. It had been using several separate DB/TextWorks databases to manage various information relating to staff and patients. It moved to Genie to consolidate these databases into a single Genie Catalog to simplify access.

Ottawa Hospital Library also worked with Andornot to develop a new OPAC for its staff and patients, which you can explore here.

I'll let Andornot take the story from here, so click over to its blog post for more details on how and why Ottawa Hospital Library is using Genie.

More recent Inmagic implementations by Andornot to come!

How to sort multi-entry fields in DB/TextWorks

Say you're using DB/TextWorks and you want to sort a multi-entry field in your report. Let's also say you want to show all entries. What do you do?

1. To start, add the fields you wish to display on your report. Then sort on the fields you want by going to Report Options, then Compulsory Sort. (This will force a sort order that will display only in this particular report.) To display all multi-entry values, select Exploding Sort.

2. In Report Options, select Header and Footers, and then select the sort level for the field you wish to display. (For example, if your first sort is "Title," that's Sort Level 1. If your second field is "Author," that's Sort Level 2. And so on.) Select Insert Sort Header/Footer, and voila!

We realize that it can be a little tricky trying to sort with multi-entry fields, so here's an example using the Sample1 textbase provided with DB/TextWorks. You can click the image to enlarge.

Let's say you have a field called "Skills" in the Sample1 textbase. It's a multi-entry field, and you want to report on consultants who have a particular set of skills, sorted out by those skills.

1. In the report designer, add form boxes for "Skills," "Consultant Name," "Education," and "Address."

2. Using Report Options, then Compulsory Sort, sort on "Skills" first, then by "Consultant Name."

3. Select Exploding Sort for the "Skills" field and click OK.

4. Go to the Report Options, then Header and Footers dialog box, and select Sort Header for the "Skills" field. (This will be Sort Level 1.)

5. Then select Insert Header/Footer. This will create a header for each skill, with the associated consultants listed under that header.

6. To create a sort header for the "Consultant Name" field, go to the Report Options, the Header and Footers dialog box, and select Sort Header for "Consultant Name." (This will be Sort Level 2.)

7. Save the report and view the results.

Still have questions, feel free to contact us at

Knowledge retention: You don't know what you're missing until it's gone

Labor Day is bittersweet. Summer is unofficially over. But that might be a good thing for companies that have been short-handed the past few months while employees take vacation.

Some companies have been under more strain than others, as recently reported by Joe Walker for The Wall Street Journal. He gave interesting insight into how companies are managing with leaner staff this summer, and I thought the challenges that he brought to light really underscore the importance of knowledge retention in any organization.

I wrote about this topic earlier this summer, and I think Joe's article reinforces what I said then: Vacation time gives you the chance to truly understand the value of your employees -- and their knowledge. Because like the saying goes, you don't know what you're missing until it's gone.

Take a look at Joe's piece to see how some companies are staying afloat this summer with shortened staff. Sound like your company? What have you been doing to compensate?

KMWorld names Presto a Trend-Setting Product for second consecutive year

We did it again. :) KMWorld has named Presto a Trend-Setting Product of 2010, the second consecutive time the magazine's editors have recognized us with this award. They cited Presto's integration of social technology into a knowledge management platform.

"As the enterprise community continues to find ways to integrate social technologies, Presto is driving the next generation of knowledge management," said Hugh McKellar, Editor-in-Chief at KMWorld.

Thank you to KMWorld's editors for recognizing us. Feel free to read the press release we issued yesterday announcing our news for more details on why KMWorld named us a Trend-Setting product, and see who else made KMWorld's 2010 list.

KMWorld Names Inmagic Presto a Trend-Setting Product of 2010

Presto recognized for the second consecutive year as an innovative social knowledge management solution

WOBURN, Mass.--(BUSINESS WIRE)--Today KMWorld Magazine announced Inmagic Presto has been named a Trend-Setting Product of 2010. The award honors technology breakthroughs in knowledge management that serve the vendors’ full spectrum of constituencies, particularly their customers.

This is the second consecutive year that Inmagic has received this recognition, adding to the company’s growing list of awards in its 27-year history. KMWorld editors have recognized Presto’s unique position at the intersection of content producers and content consumers, allowing relevant content to naturally bubble up, and providing context to socialization within the enterprise. As a result, Presto is helping enterprise organizations gain a competitive edge in managing, retaining, and transferring knowledge.

“As the enterprise community continues to find ways to integrate social technologies, Presto is driving the next generation of knowledge management,” says Hugh McKellar, Editor-in-Chief at KMWorld. “Presto has been successful in combining the concepts and benefits of social technologies into a knowledge management platform designed specifically to help end users meet business objectives.”

Presto integrates social technologies with enterprise content, search, access, and discovery capabilities, enabling information professionals to create Social Knowledge Networks -- combining top-down vetted information with bottom-up social intelligence for a 360-degree view of information assets. By merging content with social tools like ratings and commenting, Presto meets the need for better collaboration and increased knowledge retention in the workplace.

Industry-leading organizations around the globe continue to adopt Presto at a rapid rate over competing technologies in the special library and knowledge management markets. Information and knowledge management professionals from organizations including The American Society of Association Executives (ASAE), The Human Resources Professionals Association (HRPA), NASA, The National Endowment for Democracy, Newsweek, RV Anderson Associates, and The San Francisco Symphony, The Lincoln Center for the Performing Arts rely on Presto for its ability to adapt and integrate knowledge management and social technologies in its secure, Web-based environment.

“What continues to set Presto apart from other knowledge management and Enterprise 2.0 solutions is our focus on enriching content accessibility and value through social media, and a focus on building true KnowledgeNets that address business objectives, knowledge transfer and retention, and productivity,” says Ron Matros, CEO of Inmagic. “It’s not about trying to push social media behind the firewall for social media’s sake. It’s about using social media technology in ways that help our customers meet their business goals. We thank KMWorld’s editors for recognizing our commitment and achievements.”

More than 800 products were assessed by KMWorld’s judging panel which included editorial colleagues, analysts, system integrators, vendors themselves, line-of-business managers and users. The Trend-Setting Product awards have been held annually since 2003.


Inmagic® is a leader in developing and implementing Social Knowledge Networks (SKN) for enterprise organizations. For nearly 30 years, Inmagic has helped information and knowledge-driven organizations manage, access and publish information. Today, our award winning Inmagic® Presto SKN application helps business users access and search relevant content and community insight across enterprise silos to create an environment focused on addressing high-value business processes and objectives. Organizations across a range of industries including ACLU, City of Edmonton, Laureate Education, Maple Leaf Foods, MRA, NASA, The Lincoln Center for Performing Arts, the San Francisco Symphony and Wyeth Consumer Healthcare (now Pfizer), rely on Inmagic to improve productivity and collaboration, retain and preserve knowledge and foster greater innovation. Find out how much your organization really knows. Visit Inmagic at

About KMWorld

KMWorld ( is the leading information provider serving the Knowledge Management systems market and covers the latest in Content, Document and Knowledge Management, informing more than 50,000 subscribers about the components and processes—and subsequent success stories—that together offer solutions for improving business performance. KMWorld is a publishing unit of Information Today, Inc. (


Press contacts: Alicia Buonanno,, Carolyn MacNeill,

Inmagic press room:

RSS feed:

Inmagic blog:

Company fact sheet:


For more information, press only:
Gregory FCA
Alicia Buonanno, 610-228-2096
Inmagic, Inc.
Carolyn MacNeill, 781-287-6277

Presto 3.5: What's new, what's coming

Information Today associate editor Theresa Cramer recently interviewed our VP of Products, Bob Warren about our Presto 3.5 release. Her article covering our news hit Information Today this week. I wanted to direct you to her coverage, where she features what's new in Presto, and also provides a preview of what's to come in future releases.

And while I'm on the topic, I also wanted to thank EContent for featuring our Presto 3.5 release in a news brief. Thanks to all!


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