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How two associations are helping lead industry's social knowledge management adoption

A new day is dawning for associations in the way they manage, share, and collaborate on information. They are increasingly adopting social media technology to better connect content and people, and as a result, strengthen member relationships and improve services.

This emerging trend is taking on the name "Association 2.0," which can be described as the social technologies, processes, and policies that enable agile information sharing and collaboration within an association. It's how associations manage and use social knowledge.

As we see Association 2.0 develop, we gain a clearer understanding of the benefits social software can bring the industry.

Two associations helping lead this foray are the American Society of Association Executives (ASAE) and Human Resources Professionals Association (HRPA). And we're bringing them together for a special webinar on Oct. 19 to share insight into their social knowledge management strategies.

ASAE and HRPA are helping define Associations 2.0. The experiences and advice they'll share in our webinar will be valuable for any association that wants to better understand how they can use social technology within their organization to provide relevant information quickly, add value to business activities, and better support member initiatives.

I encourage you to attend. More details on the who, what, when, where, why, and how can be found in the press release we issued announcing the webinar below, and registration takes just a couple of minutes online.

Associations 2.0 Webinar: Get Insight Into Associations’ Social Knowledge Management Strategies

Inmagic hosts webinar featuring industry insights from the American Society of Association Executives and a live demo from the Human Resources Professionals Association

WOBURN, Mass.--(BUSINESS WIRE)--On October 19th, Inmagic will host, “Associations 2.0: Organizational Evolution Through Social Collaboration and Community Building,” a complimentary webinar that will showcase high-level industry insight and perspectives on the future of associations. The American Society of Association Executives (ASAE) will feature a real-world case study and there will be a live demonstration of content-centric socialization using Social Knowledge Networks from the Human Resources Professionals Association (HRPA).

This Webinar will address how information-rich associations can employ social knowledge management strategies to collect and disseminate industry information on a timely basis to members. Participants will gain valuable insight into improving productivity, increasing knowledge retention, and strengthening member relationships.
Session: Associations 2.0: Organizational Evolution Through Social Collaboration and Community Building
Register: Click here to register
Date: Tuesday, October 19, 2010
Time: 2 p.m. - 3 p.m. EDT
Presenters: Peter Hutchins, Vice President of Knowledge Initiatives, ASAE; Chris Larsen, Director of Marketing and Membership, HRPA; and Corrina Mason, MISt, Information Specialist, HRPA.
“Connecting content and people is an association’s core mission,” says Mike Cassettari, Vice President of Marketing at Inmagic. “The growing adoption of Social Knowledge Networks is helping associations provide relevant information quickly, adding value to business activities, and supporting member initiatives. By breaking down information silos, associations can improve service levels, achieve greater productivity and knowledge retention, and strengthen member relationships.”

Peter Hutchins of ASAE will discuss industry trends and the impact of the social movement on associations. He will explore the ways that associations are looking to better serve and support member inquires, increase awareness, provide relevant information quickly, encourage patronage, and help members advocate their causes more effectively. Hutchins will also cover how this plays into the future of the association and helps it meet its business objectives.

Chris Larsen and Corrina Mason of HRPA will provide a guided tour of their association’s recently launched Resource Centre, a robust, searchable online HR knowledgebase that's powered by Inmagic® Presto.

“As member needs continue to evolve, associations must find new ways to collect, organize, manage, share and socialize informational assets,” says Chris Larson, Director of Marketing and Membership of HRPA. “By simplifying access to resources and preserving knowledge, we can help members achieve more success. We hope that other associations will learn from our experience and walk away from the webinar with fresh insight and actionable ideas that will help them meet their business goals.”

To register for the Webinar or for additional information, please visit


Inmagic, Inc. has been the industry leader in knowledge management and library automation applications for over 25 years. Today, Inmagic is at the forefront of the move to new generation knowledge management, creating Social Knowledge Networks that combine top-down, vetted information with bottom-up, social “wisdom of the community” to address critical research and business objectives. Over 5,000 companies in 100 countries use Inmagic solutions, including Inmagic© Presto, Inmagic© Presto for Social Libraries, and the DB/Text product family, to gain unprecedented insight into customers, markets, competitors, research, intellectual properties, and more. Find out how much your organization really knows. Visit Inmagic at


ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit


The Human Resources Professionals Association (HRPA) is Canada’s HR thought leader and the largest HR association in the country. In Ontario, HRPA regulates the HR profession and issues the Certified Human Resources Professional (CHRP) designation, the national standard for excellence in human resources management. HRPA has more than 19,000 members in 28 chapters and hosts the largest annual HR conference in Canada.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.


Gregory FCA
Alicia Buonanno, 610-228-2096
Inmagic, Inc.
Carolyn MacNeill, 781-287-6277

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