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Association 2.0 webinar Q&A: How did HRPA measure the ROI of its Association 2.0 strategy?

Measuring the ROI of an Association 2.0 strategy varies from organization to organization, depending on its business objectives.

Take HRPA for instance. The organization's Chris Larsen and Corrina Mason shared how they measured the ROI of their Association 2.0 implementation during our Association 2.0 webinar.

Their Association 2.0 approach included a new Resource Centre, a searchable online HR knowledgebase that's powered by a Presto-supported Social Knowledge Network. Read on to learn the ROI they're now realizing.



Can you comment on your ROI expectations? Do you have any coaching to help measure the return on investment of your initiatives?

HRPA says ...

We applied a number of different metrics to measure ROI. First, we know approximately how many of our members renew in any given year. With the introduction of our Resource Centre and the new tools that we have provided our members, we saw a significant uptick in terms of our retention. So we had a payback in less than two months -- just in terms of subscription cost and the incremental membership fees from people who may not otherwise have renewed.

In sum: We had a payback in less than two months -- just in terms of subscription cost and the incremental membership fees from people who may not otherwise have renewed.

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