Search Blog:

Association 2.0 webinar Q&A: How do you control your social media communications?

Picking up today with another question and answer from our Association 2.0 webinar. We're continuing to look back on the questions raised in our webinar, and sharing responses and viewpoints from our guests -- Peter Hutchins from ASAE, and Chris Larsen and Corrina Mason from HRPA -- as well as from our team here at Inmagic.

Today we look at a common concern for many organizations when it comes to social media -- how do you control the dialogue and message that's spread using these social media technology?



Any concerns over loss of control over message/dialogue by implementing social media features? Any liabilities?

HRPA says ...

Ours is a professional association, and all of our members are bound by a code of professional conduct and ethics. They see this particular media [Presto] as a performance enhancement tool for them, for their HR practice, and just for the sharing of ideas and issues.

There have been a few instances recorded where people got carried away with their opinions. I think that's just the nature of social media -- you're going to have emotion associated with some of the dialogue. But overall it has not been a problem for us.

ASAE says ...

The idea of control is one of the past. Our members are using social tools, and having conversations whether we like it or not. We can either choose to listen and engage with them, or allow them to become disgruntled because they feel we're not listening or communicating with them.

A member's perception of engagement is highly important to every association out there. At ASAE, we know that within your first year, we have to get you engaged with our staff, our community, and/or our products and services. Otherwise run the risk of you not renewing. And if members are all using this tool and talking about us, the very least I should be doing is listening.

But again, the idea that we could control things is antiquated. We have the responsibility to encourage valuable conversations. And for the most part, we find that the communities, members, and people are respectful of other individuals and their ideas. It's a small world, and most recognize that being too aggressive could lead to an awkward scenario at a future employer, networking reception, or even an event.

Inmagic says ...

Socialization by definition means a loss of control over your messaging and dialogue. Many organizations have come to realize that the loss of control is more than offset by the learning achieved through open dialogue with customers and members.

We all need to answer a simple question: Do we want to know what our members think? If the answer is yes, then we must use social media to enable the dialogue.

Additionally, you can think about it this way. The conversation is already happening, whether you are part of it or not. So by implementing a socially enabled community, you are able to participate much more vibrantly in the conversation, and in fact influence it and ensure your message is heard.

In sum: The idea that we can control things is antiquated. We have the responsibility to encourage valuable conversations. And for the most part, we find that the communities, members, and people are respectful of other individuals, and their ideas.

No comments:

LinkWithin

Related Posts Plugin for WordPress, Blogger...