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Association 2.0 webinar Q&A: How do you gain C-suite buy-in for Association 2.0?

Like any new organization-wide strategy, Association 2.0 requires support from individuals throughout the company. Executive leadership buy-in is key to helping roll out and sustain the initiative.

But it's often hard to gain. How can you convince your C-suite that Association 2.0 will benefit the company? Let's take a look at how Peter Hutchins from ASAE did it. He gave us some insight during the Q&A session of our Association 2.0 webinar.



Mustering executive level buy-in to support the idea of "Association 2.0" is one of our challenges, any tips in getting executive leadership engaged?

ASAE says ...

This is definitely a common question that many associations have. And while I don't believe there is a one-size-fits-all scenario, I think that first and foremost, sharing and reporting on the comments and conversations that your community is having online is a good way to help the management team really understand the value of collaboration.

On top of that, I think all associations have a leadership role to play here. There is an opportunity for associations to help members to figure out the benefits of social tools. Having a conversation about Association 2.0 is a great opportunity to engage with members, show value, keep up with issues the community deems as pressing, and play a role in determining where the community is going tomorrow.

These are all good starting points for a discussion with senior management about the power of Associations 2.0 as demonstrated through real-world examples.

In sum: There is an opportunity for associations to help members to figure out the benefits of social tools.

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