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Association 2.0 webinar Q&A: How do you decide what content to socialize?

Associations are information-centric organizations. Social technology is changing the way associations share and manage this information. But does that mean all content must now be socialized with comments, ratings, and other social tools? Is social knowledge management an all-or-nothing initiative?
 
Peter Hutchins from ASAE gave us his response during the Q&A session of our Association 2.0 webinar. Read on for his perspective.



You talked about "democratization of content." There are some pieces of content we simply want to publish as fact or policy. Any tips for balancing both?

ASAE says ...

I truly believe that making content available is a balancing act -- and this ability is an association's greatest asset to its members. You can create an environment that fulfills everyone's needs. You can have research-based content with authoritative answers or benchmarking information, but you can also have members able to comment on designated information to add meaning or value within their organization. And not everything needs to be socialized.

In sum: Making content available is a balancing act -- and this ability is an association's greatest asset to its members.

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