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Why did Inmagic Choose SydneyPLUS?

It comes down to three words: Ethos, Ethics, and Excitement. Please allow me to explain.

When I speak to users from around the world, I find that Inmagic’s user are most often attracted to our products because you agree with Inmagic’s ethos. Our ethos infuses the way we build software and how we serve our customers. At the core of this ethos is a belief that says - we should build flexible, powerful software that non-techies can use in order to build, manage, and share critical information. Unlike many firms, Inmagic has always focused on building software that serves many industries rather than just one industry. We've served special libraries, archives, museums, associations, law firms, etc. since day one. We did not originate with a hardwired application, but rather a set of powerful tools that customers could easily adapt and bend to meet their unique needs.

While searching for a new partner, Inmagic focused on finding an organization that would enable us to build on this ethos and capitalize on synergies. Happily, we found a like-minded partner / parent in SydneyPLUS. While best known for its long standing ILS, SydneyPLUS now builds highly flexible software that adapts to meet the needs of each unique client. In fact, SydneyPLUS's "Information Manager" product, delivers a flexible and adaptable solution similar to Inmagic products and one that is not available from other ILS vendors or other possible parents. In addition, a sister SydneyPLUS company, Cuadra Associates, develops and implements an information management product called "STAR," that over the years I have frequently referred to as "DB/Text for Unix."

When looking for our next partner and reviewing the market leaders, we found that the fit in terms of ethos with SydneyPLUS was second to none.

Inmagic has always felt that strong ethical treatment of customers, staff and partners was not a goal, but a requirement. When we went looking for a partner, we wanted a company that would also meet this high ethical bar. We wanted to know that Inmagic's strong beliefs would not be changed or compromised as a result of a new relationship. From previous experience and as a result of our research, we learned that some organizations make customers pay to export the customer's own data from their products. Others often sell a bare-bones system and then nickel and dime for additional components and capabilities necessary to operate as a complete integrated library solution. At Inmagic, we sell our Genie ILS with all the modules included and then allow you to choose the modules you deploy so that you never have any additional fees.  We wanted a partner who was supportive of this approach and where you can export the data any time you want, to either XML or to MARC (if you catalog in MARC).

We wanted a partner / parent that would not compromise these ethical business practices and we found that partner in SydneyPLUS.

When Inmagic first took outside investment money from Edison Investment in 2007, we were full of excitement. Fresh capital to pursue our dreams and grow the company. Unfortunately, the excitement and shared vision did not last long. The traditional markets we served were not looked at as being strategic and we were told to find faster growing markets. After finding a few markets attractive to venture capital type investors, we decided that Inmagic's long standing customers would be best served by spinning out the "traditional" business. Thus begin the search for a good, stable, long term partner / parent, for Inmagic. When the pieces began to fall in place with SydneyPLUS, we were thrilled. With SydneyPLUS, we found a partner / parent that understood our market, our customers, and all of the challenges that come from serving non-profits, small archives, and the plethora of organizations that employ special librarians. And they shared our ethos for flexible solutions and our ethics to boot. You bet we were excited. We can now move forward and focus on our customers, accelerate development and be true to our heritage and culture. YAHOOO!

So why did Inmagic choose SydneyPLUS? Three words: ethos, ethics and excitement.

SydneyPLUS acquires our special library products

We've made a move with global knowledge management solutions developer SydneyPLUS. The company has acquired Inmagic's special library business, as well as the Inmagic brand.

SydneyPLUS and Inmagic share a commitment to delivering world-class knowledge management products, and our companies have natural synergies to accelerate product development and enhance service to our customers.

As part of the transaction, we've also agreed to co-market Presto for Social Libraries. Inmagic, however, retains and will continue to market and sell our Presto technology and products, including Presto KnowledgeNet, Presto AssociatioNet, and Presto IdeaNet.

For more details about the acquisition, read on for the press release we issued today announcing the news. If you have any questions about the new Inmagic business unit, feel free to call us at 781-938-4444 or email us

SydneyPLUS Acquires Inmagic's Special Library Products As Well As the Inmagic Brand

The move will strengthen both SydneyPLUS and the new Inmagic division by bringing together complementary technologies to meet the needs of special librarians, while allowing Inmagic, Inc. to focus on new markets

VANCOUVER, Canada and WOBURN, Mass.--(BUSINESS WIRE)--SydneyPLUS and Inmagic, Inc. today announced the acquisition of Inmagic's special library business by SydneyPLUS. The Inmagic special library business includes Inmagic's DB/Text® Library Suite of products: DB/TextWorks®, DB/Text® WebPublisher Pro, and Inmagic® Genie. Additionally, the companies are announcing a strategic partnership to co-market and support Inmagic's Presto for Social Libraries.

Adam Hartung on killing 'innovation killers'

Phoenix Principle's Adam Hartung
If you've read Adam Hartung's blog, The Phoenix Principle, you might have seen him use terms like "innovation killers" and "status quo police." According to Adam, these are some of the biggest barriers to innovation in organizations.

When we read about them, we thought Adam articulated some key points about what impedes innovation in many organizations, including some obvious factors that we think many organizations just aren't thinking about.

We thought you'd be interested in hearing more on this, so we invited Adam on our blog for a podcast. To our pleasure, he was game.

How to allocate time, money, and people to innovation

Destination Innovation's Paul Sloane
"You don’t get innovation for free. You have to allocate time and you have to allocate money and you have to allocate people if you’re going to generate innovation, if you’re going to find new ways to do things."

That's one of the main points Paul Sloane underscored in our recent interview with him. You can listen to that and much more in the full podcast here.

Paul is an author and speaker on innovation, leadership, and lateral thinking (puzzles where you're given a small amount of information, and have to ask questions to solve them).

8 features to look for in an idea management system

Last month we posted a checklist to help guide you as you evaluate idea management systems. We developed it based on what our customers in the B2B high-tech space have told us is important to them in supporting ideation and managing product enhancements.

The result is a brief overview of what product managers and developers should look for in an idea management system. But we thought it would be valuable to expand upon each of the points to give you more detailed guidance.

So here, as part of our B2B Innovation blog series, are eight features to look for in an idea management system to help you collect, manage, discuss, and leverage the creative ideas of your customers and employees to drive innovation.

1. Sophisticated moderating and triaging capabilities. Moderation lets you control the publication of ideas into the system. However, look for systems that have additional functionality around this to support quality control, including the ability to edit and clarify submissions while preserving the original idea. Enhancing an idea -- or just fixing misspellings or other errors that detract from it -- ensures that ideas in the system are valuable and can be understood by other users. Tagging and categorization features help keep ideas organized and easy to find, because you can tag and publish ideas in multiple categories and create new custom categories if needed.

It's time to rock the vote!

The Enterprise 2.0 Conference is holding another Launch Pad competition this year to find the market's favorite new and innovative E2.0 product or service. The competition is well underway, and I'm excited to report that Inmagic has made it to the second round!

If you're not unfamiliar with the Launch Pad competition, it pits companies against one another by asking them to first pitch their product on Twitter with the contest hashtag, #e2conflp. The E2 Launch Pad Jury narrowed down the entrants to eight quarter-finalists who go to the second round.

The quarter-finalists create a three-minute video showcasing their product, which are open to the public to vote for their favorite video. So we've been busy over the past couple of weeks creating our video showcasing IdeaNet. We've submitted it to the judges, who've added it to the voting page online.

Voting is now open, so it's time to get clicking!! Take a look at the entrants and vote for your favorite E2 Launch Pad video. Or for all our fans out there, I won't tell if you just skip ahead to ours and vote for it! ;) We hope we'll get your support. Thank you to everyone who punches the ballot for us!

Playbook for creating your 'innovation dream team'

Earlier this week, we posted our podcast interview with University of Cincinnati's Drew Boyd, who dished on how to create your "innovation dream team." I wanted to follow up our interview today with the transcript, a.k.a. "playbook," to help you take your innovation dream team to the field. Read on for Drew's insights about:
  • Why innovation is a team sport
  • Tricks for breaking down organizational barriers and getting cross-functional teams working together
  • How to use systematic inventive thinking to come up with ideas for new features and products
  • Why "innovation rooms" and "innovation retreats" aren't all they're cracked up to be
  • Why companies should treat innovation like a regular business process
  • Business skills employees should develop to make them more innovative

Janelle: Hi, everyone. I'm Janelle Kozyra, your host for another Inmagic podcast. Today we are joined by Drew Boyd. And Drew is a corporate practitioner, teacher, researcher, and writer on innovation, marketing, and persuasion.

He is the Executive Director of the Master of Science in Marketing Program and Assistant Professor of Marketing and Innovation at the University of Cincinnati. He also blogs at Drew, it's a pleasure to have you with us. Welcome to our podcast.

Drew: Thanks for having me.

Janelle: So you have an interesting background that's brought you to where you are today. So tell us a little bit about your professional history and what you do today.

How to create your 'innovation dream team'

University of Cincinnati's Drew Boyd
"Dream team" has been used to describe athletes, businessmen, lawyers, doctors, and others who've come together to become much greater than the sum of their parts.

Certainly, the 1992 United States men's Olympic basketball team was a dream team. So is the Brazil men's national volleyball team.
And who could forget the defense lawyers in the O. J. Simpson case?

But here's an area that you probably haven't seen associated with dream team: innovation. That's about to change though, thanks to our new podcast with Drew Boyd.

6 ways to turn ideas into products that ship

As we talk about innovation on our blog, it's important to note that innovation is not a goal unto itself. It's a crucial ingredient to ultimately turn ideas into products and services that your customers will buy.

This is a core plank we focus our clients on when we work with them on their innovation strategies. So for our next blog post in our B2B Innovation series, I thought I'd break out six of the most important best practices for creating an innovation strategy that will help you ship products your customers want, need, and will buy.

1. Align innovation to your business strategy. Map your innovation and product decision-making processes to your business strategy. This ensures product development efforts are supporting your company’s goals. And since ideas from customers don't always correlate with company strategy, this ensures that ideas -- even good ones -- that are strategically misaligned are not inappropriately prioritized and acted upon.

Who's your Steve Jobs?

Every product Steve Jobs developed and marketed with Apple was created to delight consumers. But even though Apple is a B2C company, many of the ways in which Jobs led its product innovation can be applied to high-tech B2B companies that are striving to innovate to meet companies' needs.

This is one important theme we got from our interview with Drew Marshall, Principal of Primed Associates. He also gave us many other takeaways worth noting for creating and implementing a sustainable innovation strategy.

So we're posting the transcript to make it easier for you to save Drew's insights and share them with colleagues as you develop your own innovation strategy to meet customers' needs. Hope it is helpful to you. What do you think of Drew's recommendations?

Janelle: Hi, everyone. I'm Janelle Kozyra, your host for another Inmagic podcast. Today we are joined by Drew Marshall and Drew is the Principal of Primed Associates, which is a consulting firm based in Princeton Junction, N.J. And it focuses on improving the culture of innovation for their clients. Drew contributes to his company's blog which you can find by going to his website at and he has also contributed to So good to have you with us, Drew. How are you today?

Drew: I'm great, Janelle. Thanks for having me on the Inmagic blog podcast. I'm very happy to be here.

Janelle: So let's begin by getting to know you a little bit more. So tell us what you do at Primed Associates and generally about some of your client engagements.

How B2B companies can kick start innovation

Gijs van Wulfen, founder, FOURTH innovation method
Our bloggers have been talking to many innovation consultants and thought leaders lately, and have gathered what is shaping up to be a superb cross-section of ideas, opinions, and recommendations for developing and implementing an innovation strategy in a B2B organization.

There are lot of lessons to be learned from these consultants' experiences. I hope that it will shorten your path to understanding the innovation market and its idealogies, and give you some actionable advice to help you start developing and refining your own innovation strategy.

As we head into the holiday weekend, I wanted to tee up some guidance from another innovation thought leader, Gijs van Wulfen. He's the founder of what he's dubbed the "FORTH innovation method" and is the author of "Creating Innovative Products & Services."

Our Q&A with Gijs dives into what innovation means, whether that definition is different for a B2B vs. B2C company, how a company should foster a culture of innovation, and other advice to help anchor your understanding of an effective innovation strategy. Gijs provided his answers to us in email, which we've edited only for typos.

Can you start by giving us some background on you and what you do?

I am the founder of the FORTH innovation method. This method was developed in practice over several years. It has to do with my own development from a marketer in the food sector into a boardroom consultant creating new top-line solutions to grow the turnover, and later as facilitator of creative processes. I experienced how difficult it was for organizations to come up themselves with new innovative solutions.

That's why I developed a very structured process which is designed as an innovation expedition in which business challenges are transferred into outside-the-box ideas, directly tested at customers and brought back to the company as inside-the-box mini new business cases.

When I started to see how successful this approach was, we gave it the name FORTH and I wrote a book about it in Dutch. People were amazed that I gave away all my knowledge, and are really enthusiastic on using it. It is an innovation best-seller in the Netherlands. Recently an English book on the method, "Creating Innovative Products and Services," was published. With the training of certified FORTH facilitators, the method spreads all over the world.

Innovation means different things to different people. How do you define innovation?

3 qualities of innovative companies: Lessons learned from Steve Jobs

Drew Marshall, Principal, Primed Associates
When Steve Jobs resigned as Apple's CEO last week, it seemed he was taking with him everything that makes Apple the innovative powerhouse that it is today. Or did he? Apple is arguably the #1 poster child for innovation. But was it all a result of Steve Jobs' genius, or rather the culture of innovation he's developed over time?

Our bloggers got into an interesting discussion about this with Drew Marshall, our latest podcast guest. Drew is the Principal of Primed Associates, a consulting firm that helps clients improve the culture of innovation in their organizations.

He believes there are three qualities that make up an innovative company. But is having a charismatic leader one of them? I won't spill the beans here. Hit play below to find out Drew's take!

B2B executives, are you seeing these barriers to innovation in your company?

Our latest white paper about B2B innovation references some interesting industry research reports, one of which comes from the Boston Consulting Group (BCG). It's been working with Businessweek to conduct annual global surveys of senior executives on their innovation practices. I thought their latest report would make a great topic for our B2B Innovation blog series, so here we go!

The report, “Innovation 2010: A Return to Prominence -- and the Emergence of a New World Order,” posed many interesting questions to executives, and I encourage you take some time to look it over when you can.

One question that drew my attention in particular was, "what are the biggest obstacles you face when it comes to generating a return on your investments in innovation?" This is a prime question I've been talking about lately with executives at B2B companies, which is why it caught my eye.

Many of the challenges executives have told me jive with the BCG report. So I thought it was worth sharing these findings with you, and seeing if you're experiencing something similar in your organization. Perhaps this is an emerging or developing trend we need to be paying attention to.

What does innovation mean to you?

A little bit ago, we started a new blog series called B2B Innovation to help companies in the B2B high-tech sector understand what innovation is, why it's important today, and how they can get started putting together a sophisticated innovation initiative. So, moving along today with our series, we thought the next question to address is, what is innovation?

It might sound really basic but it's actually a very interesting and thought-provoking question. Innovation means different things to different people depending on their role, company, industry, markets, competitive set, and the problem they are trying to address.

In a commoditized industry where competition is fixed, innovation might be all about operational efficiency. An example is Ford introducing the notion of an assembly line at a time when the market was exploding. The question was how to get automobiles in the hands of as many people as possible at low price points that the masses could afford, and the assembly line answered that question.

Why information management is top of mind for an HP research analyst

Rounding out our cast of SLA interviewees we have Sarah Shulhafer, Research Analyst with Hewlett-Packard.

We posted our podcast with Sarah last week and heard about her role within HP as an information professional, what challenges she is foreseeing in meeting clients needs, and how she plans to overcome them.

In case you missed it, skip back over to our podcast or read our transcript below.

Janelle: Greetings, everyone. I'm Janelle Kozyra, blogger for Inmagic. I'm at the SLA 2011 Conference and I am with Sarah Shulhafer. Sarah, what company are you with and what role do you have there?

Sarah: I'm a Research Analyst with Hewlett-Packard.

Janelle: And what brings you to the show this year?

CMSWire and Information Today like the idea of IdeaNet

The public and pundits like the idea of IdeaNetCMSWire's Barb Mosher recently wrote an article breaking down how IdeaNet supports B2B product innovation. According to Barb, "many believe that involving customers in the product idea process is the perfect way to ensure that you are building the products customers want. Kind of obvious, I know, but it's still not common place in many organizations. Applications like IdeaNet may be the answer to changing that."

ASAE 2011 going strong in St. Louis

When in St. Louis, have an ice cream cone. It
was invented at the St. Louis World's Fair in 1904.
The Inmagic sales crew arrived in St. Louis over the weekend for ASAE 2011. And I have to say, if there was any doubt we weren't in the right place, well, one look around dispelled it all.

ASAE has clearly made its mark on St. Louis. The organization has a welcome table at the airport. As we were driving into downtown St. Louis, a huge ASAE billboard welcomed us to the show. All the streets around the convention center are adorned with ASAE flags. Pretty cool!

More digital ink for IdeaNet

More great coverage of IdeaNet! We interviewed Terri Griffith, Ph.D., Professor of Management at the Leavey School of Business at Santa Clara University a few months ago, where she highlighted the importance of social media technologies. Not long after our interview, we saw that she had written about idea management software for GigaOm. With the impending release of IdeaNet, we let her know about our latest technology. The result is a sparkling article about our approach to B2B collaboration.

Dr. Griffith applauds IdeaNet's simple yet effective design and, "thinks the combination of the application’s features and the power of customization to match particular workflows and communities is sure to make IdeaNet a player in the growing innovation management ecosystem." Pop on over to Dr. Griffith's review to see what else she has to say.

How to evaluate idea management systems

Like nearly all technologies, idea management systems are not created equal. Ideally, an idea management system should help you collect, manage, discuss, and leverage the creative ideas from customers and employees to drive innovation.

However, many idea management systems lack crucial functionality that hinder you from optimally generating and managing product enhancements.

In talking with our customers, several major features and functionalities have continually come up in conversation as crucial parts of their idea management technology approach. We thought it would be useful to put them together in a checklist that you can easily refer to when you go about doing your own research and evaluation of idea management systems.

I hope it gives you some guidance to ensure you get all the important capabilities you need to support your innovation process. You can download the checklist now from our website by going to the IdeaNet page and clicking the checklist on the left side.

And as you're evaluating and testing new technologies, let us know if we're missing anything on this list, or if you think something should be changed. We love getting input!

HP research analyst tells her #1 information management goal

I'm rounding out our interviews from SLA 2011 today with our final victim: Sarah Shulhafer, Research Analyst at HP. Our blogging team got a slice of Sarah's life as an information professional with HP, including the biggest need her division's clients have today, and her plan for meeting it. Tune in below. Thanks, Sarah, for talking with us!

Going to ASAE 2011? Enter to win "Open Community" while you're there!

If you're an association professional, here's a book that should be on your reading list: "Open Community" by Maddie Grant and Lindy Dreyer. It's a handy read to help any association professional use social media technologies to support their online community-building efforts. And we're making it real easy to get it.

We're giving away six copies at the ASAE 2011 conference -- three on Sunday, Aug. 7, and three on Monday, Aug. 8.

To enter, all you have to do is come to Inmagic's booth, #311, and have your badge scanned or leave us your business card. That's all. You're entered to win!

IdeaNet vaults onto ReadWriteWeb's radar

No sooner did we prepare to announce IdeaNet than the application hit the radar of ReadWriteWeb's David Strom. He featured IdeaNet in an article today on ReadWriteWeb with the basics of what our new application is all about. Thanks for covering us, David.

We just lit up our latest Presto application, IdeaNet

Whoa. It just got a whole lot brighter in here. It looks like a million light bulbs are shining all around. I can feel the creative energy surging through the office.

That can mean only one thing. We just released our latest Presto application, IdeaNet. Now that all the light bulbs are on, I'm just waiting for the brainstorm clouds to move in and the ideas to start pouring ...

Here's the idea behind IdeaNet: It's a system to help B2B product development and management teams manage the ideation process and fuel innovation. It works by helping teams bring together their knowledge and expertise with customer feedback and insight to generate, moderate, prioritize, and act upon ideas.

I've pasted our press release below so you can read more about what IdeaNet is and how it can help your organization.

You'll also learn how workforce management solutions provider Kronos Incorporated is using IdeaNet to enhance the innovation dialogue and participation between its software developers and customer community.

For more information on IdeaNet, hit the links in Press Resources section of the release. Get those wheels turning!

Inmagic Introduces IdeaNet -- a Next-Generation Innovation Application

Kronos selects IdeaNet to transform the idea management process

WOBURN, Mass.--(BUSINESS WIRE)--Inmagic®, Inc. today brings its latest application to market with the introduction of Inmagic® IdeaNet, built on Presto technology. IdeaNet helps business-to-business product development teams bring together their knowledge and expertise with customer feedback and insight to generate ideas, manage the idea development process, and fuel product innovation.

Great ideas are easy. Bringing them to market is hard.

How many of you have said to yourself, you know, wouldn't it be cool if we could communicate online using video? But it was Connectix that first brought webcams to market with its QuickCam (later acquired by Logitech).

Or how many of you have you thought about a smartphone that could dock onto a laptop and become a full computer? Yet it was Motorola that brought this to market with its Lapdock.

For people in product development and product marketing, coming up with great ideas isn't hard. The hard part is taking your great idea and bringing it to market -- a process called idea management.

If you've visited our website recently, you might have seen information on our newest application created just for this, IdeaNet. Maybe you've looked over the product brochure or video demo we have over there. If you've been wondering, hey, what's this?, well wonder no more. Today we are filling you in on what we've been working on to bring the application to life.

New white paper to help you spark innovation in your organization

The other week I told you about how we're working on publishing a new white paper about innovation in the high-tech B2B space. It's now available for download from our website under the white papers tab in our Resource Center. Surf over to grab it now. It's titled "Addressing the Innovation Imperative for B2B Companies."

The white paper is a good starting point to help you think about your innovation strategy. The major topics covered are:
  • Why you should have an innovation strategy. This provides some research and analysis from Gartner and Accenture about the "innovation imperative," and what it means for high-tech B2B companies.

Why social media and mobile are on the radar of Naval Postgraduate School's Ann Jacobson

One of the interesting people that our blogging team interviewed at SLA 2011 was Ann Jacobson, Reference and Instruction Manager for the Naval Postgraduate School's Dudley Knox Library.

She attended SLA to give a presentation, "Breathing Life into Your Newsletter and Online Presence," in which she shared her insights as the new editor of SLA's military library division newsletter. But newsletters weren't the only things on her mind.

In the podcast interview that we posted last week, Ann spoke about the latest developments in social and mobile technologies, and the role she sees them playing in the library space.

In case you missed it, hop back to our podcast, or read the transcript below.

Janelle: I am Janelle Kozyra, blogger for Inmagic. We are at the SLA 2011 Conference and I am with Ann Jacobson. Hi, Ann.

Ann: Hello.

Janelle: So what brings you to SLA this year?

ASAE 2011: THE conference for associations. See you there!

It seems it's never too long before the Inmagic team is off to another great city for an industry conference. This time, our travels plans are taking us west, to the Gateway to the West, to be precise. We'll be exhibiting at the ASAE Annual Meeting and Expo 2011 in St. Louis from Aug. 6-9.

If you're attending, you can find us at booth #311. We're cooking up a special PEZ giveaway for all our visitors. The one we did at AUDC 2011 in February was a hit, so we thought we'd bring it back, along with all your PEZ childhood memories.

We'll also be showcasing our AssociatioNet application at our booth. AssociatioNet is built on our Presto technology. Associations, such as HRPA, use it to collect, organize, socialize, and share information with members to improve service levels, encourage patronage, and achieve other membership objectives.

Why the Naval Postgraduate School's Ann Jacobson set sail to SLA 2011

Naval Postgraduate School's Ann Jacobson
Ann Jacobson, Reference and Instruction Manager for the Naval Postgraduate School's Dudley Knox Library, had a few things on her mind when she attended SLA 2011 in June.

One was her speaking session, "Breathing Life into Your Newsletter and Online Presence," in which she shared her insights as the new editor of SLA's military library division newsletter.

The other was the latest developments in social and mobile technologies and how they are shaping the library space.

Innovation 101 in 5,000 words or less with Braden Kelley

Last week we posted our podcast interview with Braden Kelley, where we talked about his basic guidelines for implementing an innovation strategy. Today we bring you the transcript in case you missed it or would like to have his recommendations in writing.

Braden is the founder of Business Strategy Innovation, where he consults with organizations to help them pump up their innovation efforts.

He has worked with some of the world’s leading B2B and B2C organizations on creating innovation strategies, increasing customer marketing effectiveness, managing organizational change, and improving organizational performance.

During our interview, we picked his brain about his recommendation and insights on developing and managing a successful innovation process. He discussed who should spearhead innovation in a company, pitfalls to watch out for, and much more.

Read on below. If you want more insights from Braden, check out his blog at Blogging Innovation; his Twitter handle at @innovate; and his new book, "Stoking Your Innovation Bonfire."

Janelle: Hi, everyone. Janelle Kozyra here for an Inmagic podcast. Today we are joined by Braden Kelley who is the founder of Business Strategy Innovation where he consults organizations to help them get started on their innovation efforts. He has also spoken at many conferences and events around the country and the world on various innovation topics as well as about building digital relationships, audience, and community.

He is also the blogger of the very popular innovation blog called Blogging Innovation. And he has a new book out called "Stoking Your Innovation Bonfire" which we will get to a little bit later in the interview. But right now I'd like to welcome Braden to our podcast. Good to have you with us.

Braden: Thank you, Janelle. Good to be here.

Janelle: So let's get started by talking about your thoughts on innovation. So a lot of our blog readers on the Inmagic blog are focused on B2B. So can you share your perspectives on what innovation means for B2B?

B2B's role in economic recovery: Focus on innovation

Against the backdrop of America's looming Aug. 2 debt-limit deadline and the Fed's announcement today that it's prepared to provide more stimulus, innovation is increasingly top of mind for some economists.

Ken Goldstein of the Conference Board, for instance, is saying that innovation could be a solution to boosting the economy, which grew an annualized rate of only about 2 percent during the first half of this year.

"'Without innovation, not only would you be stuck at 2 percent -- we might be lucky to get 2 percent growth,'" he's quoted as saying in this NPR article today. Goldstein also says that an emphasis on innovation could increase growth by half a percentage point, which could lead to 50 and 100,000 new jobs a month.

His approach puts him in good company with many senior business executives. About 72 percent consider innovation to be a "top three strategic priority," according to a recent Boston Consulting Group (BCG) survey. Moreover, 84 percent said their company considers innovation to be an "important or extremely important lever for reaping the benefits of an economic recovery."

The need for greater innovation is loud and clear. Turning good ideas into jobs and companies is crucial to economic growth and recovery.

BSI Knowledge Centre Manager seeks to centralize company's social media data

I recently posted our podcast with Lucy Ahmed, Knowledge Centre Manager for BSI, so the transcript is in order. Here it is.

Our blogging team caught up with Lucy at SLA 2011 and asked her how BSI uses social media technologies, and her plans for centralizing the information its employees share on sites including LinkedIn, Facebook, and Yammer.

Janelle: Hi, everyone. I'm Janelle Kozyra, a blogger with Inmagic. I'm at the SLA 2011 Conference and I am with Lucy Ahmed who is here all the way from the U.K. So, Lucy, welcome to Philadelphia and SLA and what brings you to the show this year?

Lucy: Thank you. Well, I'm a Knowledge Centre Manager for British Standards, so I've come with a couple of colleagues, one of which is based over here in the states and the other is based in the U.K. with me. And I've come as a full member of the SLA, so I've been to some of the sessions as well.

And, yes, just kind of having a look around, seeing what's available, and we currently do have social networking within BSI. And so I'm kind of looking at ways of building in content in a collaborative way to find easier ways of managing the information, so it's quite useful in that aspect because there's a lot of quite high-profile people here. So, yeah, it's good.

Janelle: So tell me about the social networking that you're doing right now. What is it serving exactly and what sorts of information are you sharing?

Innovation 101: Braden Kelley's guidelines for getting started on your innovation strategy

Braden Kelley
We've found that many of our blog readers are placing an increased focus on their innovation efforts. While innovation has historically been a core part of their business plans, they're now turning up the heat in an effort to ignite new ideas, gain in-depth customer feedback, invigorate product development, and sharpen their competitive edges.

So we thought it would be helpful to provide some actionable advice and real-world guidelines for improving your innovation strategy -- innovation 101, if you will. We recently turned to one of the leading consultants and speakers on innovation, Braden Kelley, to tap his brain. Listen to our podcast below chock full of his recommendations and insights.

Braden has consulted to some of the world’s leading B2B and B2C organizations. He works with companies on creating innovation strategies, increasing customer marketing effectiveness, managing organizational change, and improving organizational performance.

How social media is giving SLA member Jeanne Miller a "new lease on life:" The transcript

Center for the Education of Women's blog
Last week I posted our video interview with Jeane Miller from SLA 2011. Jeanne is the Director of Information Services and Publications at the Center for the Education of Women at the University of Michigan. As we are wont to do on the Inmagic blog, here's the transcript as well.

Jeanne's been an SLA member for 30 years, and has great perspective on how the special library industry has changed throughout the years -- in particular, how the Internet and social media tools have impacted how special librarians do their jobs.

Our blogging crew talked to Jeanne about how important blogging, Facebook, and Twitter have become in her career, and how she's these tools to provide information to her users. Read on to see why Jeanne says social media is giving her a "new lease on life" in her career.

Janelle: Hi, everyone. I'm Janelle Kozyra, blogger for Inmagic. We're at the SLA 2011 conference, and I'm with Jeanne Miller.

Jeanne: Hi.

Janelle: So, Jeanne, tell us what organization you're with and your role.

Who won our SLA 2011 iPad giveaway?

Winner winner chicken dinner! This year at SLA 2011 we held an iPad giveaway. I know you are all anxiously waiting to hear who took home the grand prize and here's your answer ...

Jennifer Hermsen!

Congratulations Jennifer and we hope you're loving your iPad. It's perfect to catch up on your Inmagic blog surfing. ;)

Thanks to everyone who came out to our booth and entered. Make sure to keep your eyes out for our next Inmagic giveaway because who knows, the next winner could be you!

Centralizing data shared on LinkedIn, Facebook, and Yammer key goal for BSI Knowledge Centre Manager

Lucy Ahmed
If you thought you had a long way to travel to SLA 2011, here's an SLA member that might have one-upped you: Lucy Ahmed, who came all the way from the U.K. to join her colleagues at this year's conference. She's the Knowledge Centre Manager at BSI, the national standards body of the U.K.

Our blogging team met Lucy at Inmagic's booth. They got to chatting about what brought her across the pond to SLA 2011, and how she's been spending her time at the show.

She told us about some things BSI is doing on LinkedIn, Facebook, and Yammer, and how her main objective today is to centralize the information she and her colleagues share on these sites.

AUVSI's tips on choosing a knowledge management system

Many factors go into determining what knowledge management system is right for your organization. For instance, "it can be a question of what works with the tools you already use, what can manage the types of information you need to keep at hand, or even what is available to you," wrote Thursday Bram in an article on GigaOm last week.

For some guidelines, Thursday turned to Angela Carr, VP of Information Technology for the Association for Unmanned Vehicle Systems International (AUVSI). Angela recently headed up the deployment of Inmagic AssociatioNet at AUVSI, which we've covered extensively on our blog.

Three reasons product innovation processes fail

If your company is like most, its product innovation process goes something like this: Product managers talk to customers. They gather and log feedback. Then they analyze the competition, and develop what engineers call a "groomed backlog," a list of prioritized features that should be built into future products.

It sounds sensible, but I've found three pitfalls inherent in this approach.

Why digital rights management brought Dale Copps to SLA 2011

If you caught our recent video interview with Dale Copps, Library Manager for engineering company Creare, you heard him talk about how digital rights management was top of mind for him at SLA 2011. If you missed it, flip back to our post, or read on for the transcript here.

Janelle: Hi everyone. I'm Janelle Kozyra, blogger for Inmagic. We are at the SLA 2011 Conference, and I am here with Dale Copps. Dale, tell me what company you're with and what you do.

Dale: I work for Creare, Incorporated. It's a small engineering company in Hanover, N.H. We invent new technologies.

Janelle: So what brings you to SLA this year?

Social media giving 30-year SLA member Jeanne Miller "new lease on life" in her career

While many library and information professionals have been slow to adopt social media technology, our blogging crew met one info pro at SLA 2011 who's recently taken a headfirst dive into social media: Jeanne Miller, Director, Information Services and Publications at the Center for the Education of Women at the University of Michigan.

She's been an SLA member for about 30 years, and regularly attends the annual conferences. With budget constraints looming over her organization's head, she's spearheaded a more cost effective approach to delivering information to her users using social media. It includes a blog (of which she is the primary writer), Twitter, and Facebook page.

One crucial skill your employees have, but your company isn't using: Terri Griffith interview transcript

Your employees' social skills aren't just for schmoozing at cocktail parties. They're for generating new ideas and fostering innovation through social media technologies.

That was one of the biggest takeaways from our recent interview with Terri Griffith. Ph.D., Professor of Management at the Leavey School of Business at Santa Clara University. Dr. Griffith researches and consults on the effective use of technologies and organizational practices.

Last week we posted the podcast of our interview. This week we bring you the transcript, so you can catch every word of her useful advice. Read on for Dr. Griffith's recommendations on how companies can tap the potential of social networking and her three-part plan for using social media technology to support innovation initiatives and other business objectives.

Janelle: Hi everyone, welcome to an Inmagic podcast. I am your host, Janelle Kozyra. Today I am joined by Dr. Terri Griffith, who is the Professor of Management at the Levy School of Business at Santa Clara University. Terri, it's good to have you with us. Thanks for joining us.

Terri: I appreciate the invitation. Thank you.

Janelle: So you have focused your career on studying and teaching about the implementation and effective use of technologies and organizational practices. I understand that some of your current research involves a couple Fortune 100 companies, and you're looking at how they can generate greatest value from their teams in complex environments. We want to talk about that a little bit more just to get our listeners familiar with you and your expertise and your background so why don't you take it from there and tell us a little bit more about what you do.

Digital rights management challenges top of mind for Dale Copps at SLA 2011

Today I bring you the first of several interviews our blogging crew gathered from SLA 2011 in Philadelphia. The first person in their hot seat was Dale Copps, Library Manager for Creare, Inc., an engineering and research development company in Hanover, N.H.

The team caught up with him on the expo floor just before he spoke about the digital rights management (DRM) challenges facing librarians. DRM was top of mind for Dale at SLA, and, as we learned, a primary part of what this year's theme, "Future Ready," means to him.

Terri Griffith reveals one crucial skill your employees have but your company isn't using

Terri Griffith, Ph.D.
Today is one of the most exciting times for organizations to see tremendous benefit after making small changes. That's according to Terri Griffith, Ph.D., Professor of Management at the Leavey School of Business at Santa Clara University.

Dr. Griffith specializes in the implementation and effective use of new technologies and organizational practices. She focuses on team tools and methods for innovation, and has published her research in journals including "Organization Science" and "Information Systems Research." She also blogs at Technology and Organizations.

We interviewed her recently about some of her latest research and what these tools are. The focus of our discussion? Social media technologies.

A key to help associations provide value to members

It's no secret the social Web and other online communications technologies have changed the game for associations. Members are able to connect and network in more ways than ever before.

"If they have a special problem, they no longer need to call the association and be connected to someone else with a similar problem -- they can just go to the Internet for a solution. And who has the time or money for an annual convention anymore?" writes Linton Weeks in a recent article on NPR.

He says this brings up an inevitable question. "Are associations still necessary?"

Photos from SLA 2011 in Philadelphia

The Inmagic blogging team was in action at the Special Libraries Association (SLA) Conference 2011 yesterday in Philadelphia. You might have seen the crew at our booth, or were even one of our interviewees!

The team brought back a boatload of multimedia from the show, including photos, video and podcast interviews with Inmagic customers and other attendees, and feedback and reactions from the show floor.

SLA 2011 Philadelphia, here we come!

SLA 2011 is in full swing in Philadelphia, and so is the Inmagic team. We're exhibiting at booth #534/536, so feel free to stop by, say hello, and check out the latest technology in Presto for Social Libraries. Don't forget to enter our iPad giveaway contest while you're at our booth too!

The Inmagic blogging team will be at SLA 2011 today to capture the sights and sounds of the show. They'll be stationed near our booth and also walking the show floor. Keep your eyes peeled for our crew if you'd like to be interviewed on our blog. Or, they might just tap you on the shoulder!

A remedy for the knowledge-hiding epidemic

What you don't know can hurt you if you're a knowledge worker. Think about it. Consider some of things you once weren't aware of and later discovered, only to realize how important that information would have been earlier.

When you look back on those times, did you determine why you didn't have the information you needed? Was it squirreled away in an obtuse place? Was the person with the knowledge not accessible when you needed them?

There are myriad reasons why knowledge workers and other employees alike can struggle to access the information they need, when they need it. In fact, this problem is so widespread, that it might be at epidemic proportions.

General Practice Victoria centralizes 10 years of health care information with Inmagic Presto

Imagine the number of electronic documents and information resources one doctor's office acquires over 10 years. Then multiply that by all of the doctors' offices in a given state or geographical territory. Then try to organize, manage, and share all of this information with one system.

A seemingly impossible task, but one that Australia's General Practice Victoria accomplished with the use of Presto and help from our partner Maxus Australia. Maxus recently put together a case study covering the implementation.

General Practice Victoria (GPV) is one of eight regional organizations in the Australian General Practice Network (AGPN), which administers health care to Australians nationwide. GPV is made up of 29 local general practice divisions.

GPV was swamped with tens of thousands of electronic and hard copy documents stored in ad hoc folder structures and shared network drives. Jill Aron, who heads the organization's Library and Records Management operations, turned to Presto to organize and centralize its overload of information, and share it with its general practice divisions.

Let's catch up at SLA 2011 in Philadelphia!

It's the most wonderful time of year again ...

Not Christmas, although who could complain about Christmas in June? No, for special librarians, it's that time of year for the industry's biggest conference, SLA 2011.

This year the show is in Philadelphia, the City of Brotherly, and might I add, Library Love. Although America's first public library is disputed, the Library Company of Philadelphia is one of a handful of libraries that is credited with the title.

The Library Company of Philadelphia was founded by Benjamin Franklin in 1731. It now houses about 500,000 books and 70,000 other items, including manuscripts, broadsides, ephemera, prints, photographs, and works of art from the 17th through 19th centuries. So what could be a more fitting location for the Special Libraries Association's next annual conference?

Jeff De Cagna on how to build your association for the future

Last week we posted our podcast interview with Jeff De Cagna, Chief Strategist and founder of Principled Innovation LLC. After serving as an association executive for over 10 years, he now advises associations across North America and around the world.

We picked his brain on what associations should be doing today to position themselves for long-term growth and success. He gave a lot of advice, so we thought we'd post the transcript of our interview too if you want to save the text and reference parts that interest you most or that you want to share with your colleagues as part of your internal advocacy.

Janelle: Hi, everyone. Janelle Kozyra here for an Inmagic podcast. I am joined today by Jeff De Cagna who is an author, speaker, and advisor to associations throughout North America and the world. He is the Chief Strategist and founder of Principled Innovation, a company that he started after working as an association executive for over 10 years. Jeff, it's nice to have you with us today.

Jeff: Thanks very much, Janelle. It's a pleasure to be with you as well.

Janelle: So tell us a little bit about your background. How did you decide to make the move from working as an association executive to helping associations as a strategic advisor?

CMSWire notes how well Presto 3.7 plays with myriad third-party knowledge repositories

Given the popularity of SharePoint across the enterprise today, it's almost a given that any enterprise product needs to work with the platform. Inmagic Presto, for instance, has supported SharePoint since 2009.

However, when it comes to knowledge management, you'll find SharePoint is not the only third-party knowledge repository player. There are myriad platforms that organizations have made commitments to over generations of knowledge sharing and management. And they are not intending to abandon them any time soon.

In fact, one of the advantages many third-party knowledge repository vendors have is that their customers are often locked into their technology. It's not easy to move from one platform to another, and it's not easy to be motivated to switch because of, say, one killer feature.

Building your associations for the future: What every association executive should know

Many association executives continue to run their organizations "the way they've always done it." It could be anything, from the way they serve members to the way they train employees. But as soon as we do something the way we've always done it, we potentially stop growing, stop innovating, and, at the end of the day, stop competing.

This is not to say that things that are working must be changed. However, even things that are working can probably still be improved. This is what separates average associations from those with the most members, the biggest staffs, and the fattest budgets.

Jeff De Cagna
That's what you'll hear if you spend more than 60 seconds with Jeff De Cagna, who's telling association executives to "let go." Let go of how you've done things in the past, and adapt to the new realities of the future.

Jeff advises associations across North America and around the world. He founded consulting practice Principled Innovation LLC in 2002 after serving as an association executive for over 10 years. He also co-authored "We Have Always Done It That Way: 101 Things About Associations We Must Change" and blogs at the Principled Innovation Blog.

We recently interviewed Jeff about why associations should take a hard look at their business models and determine how they should change it to position themselves for long-term growth and success.

Six new ways to access, manage, and share information

Presto customers will soon be noticing some new features. We released Presto 3.7 yesterday, which is includes six major new features and functionalities that our customers have been asking for.

In particular, Presto now lets users sort browse collections, which is recently one of our biggest customer requests. You can now browse collection nodes and sort within a node by rating, date created, title, and more.

For all of the new things you can do in Presto now, take a look at our press release. For more information on Presto, hit our website. And if you have any questions, you know where to find us!

Inmagic® Presto 3.7 Streamlines Information Access and Simplifies Deployment

New features in Presto enhance the integrity and accessibility of third-party information

WOBURN, Mass.-May 11, 2011-Inmagic, Inc. today released the latest version of Inmagic® Presto, a technology built to support Social Knowledge Network applications. New functionality in Presto v3.7 streamlines connections to third-party repositories so information can be easily indexed and searched from Presto. In addition, Presto now lets users sort browse collections -- recently one of the most requested features by customers. Presto 3.7 also features improved user views and configuration for more intuitive search and organization of information, and offers out-of-the-box templates for faster deployment.

My farewell to all our readers!

This is my last week at Inmagic and I can't get "The Sound of Music" song, "So Long, Farewell," out of my head. This is my farewell post and it is with mixed emotions that I am moving on from Inmagic.

Three-and-a-half years ago, Mike Cassettari hired me part-time to help out with marketing and PR until the company could find someone full time. And like an annoying relative, I stuck around.

I've learned a lot while I've been here. I have thoroughly enjoyed being part of the social media, Enterprise 2.0, and collaboration evolution, and I would like to thank everyone in the Inmagic community for the dialogue, support, and always-interesting insights.

How a new social library is helping the Australian rail industry fight knowledge loss from a retiring workforce

The best way to fight knowledge loss from an aging and retiring workforce is to avoid losing the knowledge in the first place. That's exactly what the Cooperative Research Centre for Rail Innovation (CRC for Rail Innovation) is doing for the rail industry.

The CRC for Rail Innovation is a leading research body for the rail industry in Australia. It's made up of various rail organizations and Australian universities, and is supported by the Commonwealth Government.

The organization recently created the Rail Knowledge Bank with help from our partner, Maxus Australia. Powered by Presto for Social Libraries, the Rail Knowledge Bank is a centrally managed portal that is home to Australian and international rail-related information. The point of building it in Presto is make the information easily shareable to current and future generations in the rail industry.

The Rail Knowledge Bank is the CRC for Rail Innovation's answer to address the loss of industry knowledge due to widespread workforce retirement -- a problem exacerbated by the recession and resulting layoffs. Tens of thousands of workers are eligible to retire in the next five to 15 years, yet freight- and passenger-rail traffic needs are projected to remain unchanged.

MIT's Michael Schrage on how to use innovation to achieve business objectives

We recently posted our podcast interview with Michael Schrage, a research fellow at the MIT Center for Digital Business. If you're more of a reader than a listener though, grab this transcript of our interview and feel free to start perusing.

Michael is a top thought leader on innovation, having pioneered techniques for using rapid prototyping, simulations, and modeling to improve return on innovation investment. In our interview, he talked about some of his core recommendations for how to not only foster innovation, but how to make it actionable and use it to achieve business objectives.

Give it a read, and feel free to bookmark this post for future reference.

Harvard College Library's Sarah Tudesco on the social media generation gap

It's no secret many libraries have been cautious to adopt social media technologies. At CIL 2011, our blogging team talked to Sarah Tudesco, Collection Management Analyst and Reporting Librarian at Harvard College Library, who shed some light on the different attitudes she's seeing on social media at the library.

How e-books could be the next chapter for George Mason University's library

What's black and white and red hot all over? E-books, if you asked attendees at CIL 2011. And if you didn't, that's OK. Because we did.

We found quite a few attendees were at the show for the e-book sessions, which is no surprise as they continue to grow in popularity across consumer and business sectors. In fact, last week Amazon announced its Kindle Lending Library, which will let Kindle users borrow books from 11,000 libraries in the U.S.

At CIL, one attendee our blogging team talked to was Betsy Appleton, Electronic Resources Librarian for George Mason University. She told us why e-books are on her radar, as well as what social media and online communities mean to her.

Also, here's the transcript of the video in case you're somewhere you can't pipe up the volume.

Janelle: I'm Janelle Kozyra. We are here at the CIL 2011 Conference in Washington, D.C. I am with Betsy Appleton. Hi Betsy.

Betsy: Hi.

Human Resources Professionals Association shows how it uses Presto to improve member services

Last week we shared the slide deck that Corrina Mason, Information Specialist for the Human Resources Professionals Association (HRPA), and Phil Green, CTO of Inmagic, presented at CIL 2011. Today we have the video of their presentation.

Phil covers the basics of Social Knowledge Networks, and then Corrina takes the mic to talk about HRPA's experience using Inmagic Presto to create its Resource Centre, a searchable online HR knowledgebase for handling members' reference and research requests.


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