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Social business vs. Enterprise 2.0 debate is the tip of the iceberg

The social business vs. Enterprise 2.0 debate fired up again recently when the question, "What are the distinctions between Social Business and Enterprise 2.0?" was posed on Quora. Maybe you've taken part in the fray over there.

Or perhaps you have also seen Klint Finley's recent ReadWriteEnterprise article laying out his argument. I was giving Klint's article a read and just left a few thoughts in the comments. But my wheels are still turning!

In my opinion, this social business vs. Enterprise 2.0 debate is really just the tip of the "what-do-we-call-this-and-where-does-it-fit-in" iceberg. What do we call activities that happen under the umbrella of social business and/or E2.0, and where should they fall?

Demo the latest in Presto and Social Knowledge Networks at CIL 2011

Voila! The finished booth
Our booth from CIL 2010 will make a comeback this March.
Whoops -- forgot to mention in our last post about the upcoming CIL 2011 Conference that our Inmagic team will be exhibiting! You can find us at booth #317, where you can see first hand all of Presto's latest features and functionality in a personal demo. (Get a backgrounder on our technology with our informational resources.)

Our team will be on hand to chat about anything and everything Presto, Social Knowledge Networks, and knowledge management. If you'd like to schedule a certain time to connect at the show, just shoot me an e-mail to coordinate.

One of our customers, Corrina Mason, MISt, who's the Information Specialist at HRPA, will also be presenting at CIL with our CTO, Phil Green. They'll be covering how to take your social library to the next level by using what we call "content-centric socialization." More details on their presentation are on our blog, and more details on the CIL 2011 show are on CIL's website.

White Paper: Associations 2.0 -- Improving the Business of Associations Through Social KnowledgeNets

Associations have always defined themselves by the research they support, the collections and assets they manage, and the benefits they provide to their members.

These core responsibilities don't go away when the economy goes sour. On the contrary, today it's more crucial than ever for associations to show their members they are an indispensable resource and productivity center.

We've put together a new white paper that can help associations do just that. "Associations 2.0 -- Improving the Business of Associations Through Social KnowledgeNets" is available now on our website to download.

It covers how associations can create KnowledgeNets, or Social Knowledge Networks, inside their organization to bring together content, people, and tools for better information access and discovery. Regular readers of our blog know this approach as "Association 2.0."

The insights and advice in our white paper are based on our experience working closely with associations such as HRPA and ASAE to put Association 2.0 to work for their organizations. Together we've learned why the social technologies are important for associations today, where social technologies can be most effective for associations, and how to roll out and sustain an Association 2.0 initiative.

After reading our white paper, we hope you'll come away with a fresh understanding of the role Association 2.0 and KnowledgeNets can play in your association, and practical advice for how to get started implementing it your organization.

As always, feel free to let us know if you have questions or would like to discuss anything further with our team. We're a phone call or e-mail away. Read on!

Maddie Grant: How associations can get social media right -- and wrong

After interviewing Maddie Grant about associations and social media, it's clear some organizations have come a long way in leveraging platforms such as online communities and blogs to grow membership and achieve other business objectives. Their practices have showed them what to do make social media work for them.

But equally important, they've also learned the other side of the equation that often misses the radar of many organizations: what NOT to do.

Fortunately, Maddie gives us insight into both sides of the coin in our podcast. Listen in below, or view the full transcript.

Maddie is the co-author of the new book, "Open Community," and lead editor for SocialFishing, one of the industry's highly regarded blogs for association executives. Maddie is also the Chief Social Media Strategist for social media consulting firm SocialFish.

CIL and info360: Find out where Social Knowledge Networks and social libraries are going in 2011

They say March comes in like a lion and goes out like a lamb. But around the industry, the end of March won't be so quiet! Two of our sector's biggest conferences -- Computers in Libraries (CIL) 2011 Conference and the AIIM International Conference and Expo @ info360 -- will be shaking down.

Our CTO, Phil Green, will be hitting the road with one of our customers -- Corrina Mason, MISt, Information Specialist at HRPA -- to present at both. They'll be tackling two hot-button topics for information professionals in 2011 -- Social Knowledge Networks and social libraries.

Below are the details of their presentations. If you're planning on going to CIL or info360, be sure to mark your schedule to check them out! If you haven't registered for CIL or info360, you can still do so on the shows' websites.


From OPAC to SOPAC (Part II): Taking the Social Library from Theory to Successful Reality
What's New & Engaging Track #B203

Tuesday, March 22, 1:30 p.m. - 2:15 p.m.

Because libraries operate at the intersection of content consumers and content producers, they are in an ideal position to lead effective social knowledge management practices. With all of the attention given to social technologies, most information professionals and knowledge workers understand what constitutes a social library. Now, the question that many are grappling with is, How do I take my social library to the next level and make it a sustainable success? Now more than ever, libraries are recognizing the benefit of content-centric socialization.


Social Knowledge Networks: From Theory to Successful Reality
Enterprise Collaboration and Social Media Track

Wednesday, March 23, 1:50 p.m. - 2:30 p.m.

Information management professionals are recognizing the benefit of content-centric socialization where knowledge is collected, organized, made accessible, and socialized. This presentation will cover the next phase of going social, and demonstrate how Social Knowledge Networks can improve productivity and organizational effectiveness, and preserve and enhance knowledge assets to take organizations to the next level of social success.
  • How to develop an interactive, content-rich user community and how to successfully socialize organizational knowledge and research support.
  • How to create a knowledgebase that manages domain-specific research/assets/collections for staff to address the specific business needs of end users.
  • How the Human Resources Professionals Association is using Social Knowledge Networks to improve member engagement, satisfaction, and retention.
We'll have more about Phil and Corrina's upcoming presentations and the CIL and info360 shows as they approach.

Vote for what you want to see at the Enterprise 2.0 Conference Boston 2011

The Enterprise 2.0 Conference comes to Boston in June. This week, the show opened voting for its Call for Papers, where it invites the E2 community to vote for the speaking sessions it wants to hear.

The folks from the show received 324 submissions this year -- three of which our own Phil Green submitted. (Now that's what I call an idea fountain!) So now that it's time for the E2 community to cast its vote, we wanted to share with you our ideas. We hope we've put together some insightful and useful sessions, and appreciate any and all votes! :)

You can also leave comments and feedback under each proposal. So feel free to sound off! We always love to hear your feedback so we can better understand what you want to know more about.

And one other important detail: Deadline to vote is this Friday, Jan. 14. So hop to it!

From Implementation to ROI -- A Year Using Social Knowledge Networks. Chris Larsen, Director of Marketing and Membership for HRPA, will take the stage with Phil to present HRPA's experience using Social Knowledge Networks over the course of one year -- from implementation, to staffing, to member benefits, to ROI. Chris gave us an introduction to his organization's approach during our Association 2.0 webinar in October. Now he will return to dissect how Social Knowledge Networks have simplified access to resources, and improved service levels and knowledge sharing for HRPA.

E-mail’s Fate in an E2.0 World. Increased adoption of Enterprise 2.0 is stirring up new and growing conversations about e-mail. Does e-mail have a role in E2.0? Will E2.0 kill e-mail? Phil will tackle the debate of social media’s impact on e-mail. He'll discuss where e-mail fits in our Enterprise 2.0 world, and challenge us to examine our use of e-mail as we forecast the future of E2.0.

An untapped collaboration advantage: Uniting internal collaboration with external communication. Information silos and disconnected workers are thorns that have been stuck in the sides of organizations for decades. But Enterprise 2.0 might finally be giving us a way to pull it out (painlessly!). The key is to unite internal collaboration with external social networking. Phil will teach attendees how they can improve organizational efficiency by spanning their social strategies across external and internal relationships.

What do you think? Feel free to spout off, and let the best sessions win!

David Weinberger on experts, communities, authenticity, and the future of the Internet

When we interviewed David Weinberger a couple of weeks ago, he had some stirring things to say about how we manage information and communicate online. The transcript from our podcast is now available so you can read through our conversation.

David is a renowned futurist, perhaps best known as the co-author of "The Cluetrain Manifesto."  In our interview, we unfolded David's position on who the best experts are today (hint: It has to do with his forthcoming book, "Too Big to Know"), and why he thinks "authenticity is a meaningless term."

He also argued why the word "community" is vastly misused, and explained whether the line between enterprise social networking and consumer social networking is blurring or becoming more clearly defined.

Some of his answers might surprise you. Or perhaps they'll confirm ideas and perspectives you hold yourself. Give it all a gander below. And if you'd like to listen to our podcast with David again, flip back to our earlier post.

A note of thanks

On behalf of everyone at Inmagic, I would like to thank you for your continued support of Inmagic and our solutions. For the past 25 years, it is our privilege to work with such a diverse, engaged, and active community.

This has been an exciting year for Inmagic and our customers, with groundbreaking developments in social knowledge management technologies that address the needs of all types of organizations, departments, and end users. Inmagic continuously strives to stay at the forefront of these developments.

Our goal is to provide the right balance of information access, collaboration, and control of knowledge and information that address your specific business objectives and technical requirements. Our progress and commitment to innovation in the area of social knowledge management has been recognized through a number of industry awards, including:
In addition, our achievements span a range of product and community developments that enable us to support your needs today and well into the future, such as:
  • Updated versions of our flagship product, Inmagic Presto. These customer-driven product enhancements include improvements to productivity, usability, security, and deeper integration with Microsoft SharePoint, in addition to discussion forums, extended single sign-on (SSO), and improved overall performance optimization for large enterprise organizations.
  • An updated version of our Web-based ILS, Inmagic Genie. A number of key enhancements include: batch modify, batch delete, full MARC support (direct import of MARC records, a full MARC editor, and export of the full MARC record), and several additional features, such as flexible loan terms.
  • Broader engagement with our communities through a new podcast series, offering an unbiased collection of views and advice on industry trends from thought leaders across E2.0, KM, and Library 2.0.
As we enter into a new year, we will continue to produce and support the solutions our customers -- both new and long-standing -- demand. The progress and product advancement Inmagic has experienced in 2010 has built a solid foundation for success in the year ahead.

We look forward to building our relationship with you into the New Year and beyond. As always, we encourage you to join in the community discussion and participate with us on Twitter, Facebook, and our blog.

From everyone on the Inmagic team, we are truly grateful for your continued support, and offer you best wishes for a happy holiday season and a prosperous New Year.

Creating a collaborative work environment in 2011

Organizations' #1 priority in 2011 is to increase collaboration, according to a new CMSWire poll. It found that about 32 percent of companies are aiming to build stronger internal collaboration practices, tools, and culture in the new year.

This goal has also frequently come up in our conversations with our customers over the past six months or so. Many of our customers who are interested in Enterprise 2.0 want to build more collaborative working environments to improve the productivity and efficiency of their teams, wherever they might be located around the world.

Yet while many companies believe they need to increase collaboration in 2011, they know little about what that really means or entails, or how it applies to their business. Here's an example I have used in the past to bring some clarity.

Consider a business unit that is gearing up for a new product development cycle. It has a product backlog, a list of features that have been envisioned for the new release. This backlog is being built and maintained in an internal E2.0 tool (a Social Knowledge Network) that allows product ideas to be collaboratively developed and product knowledge to be widely socialized.

However, before the organization commits development resources to any specific feature, it wants to ensure that these features are a priority with the customer base. Therefore, the organization uses the Social Knowledge Network to seamlessly expose the top 50 internal product ideas to customers and receive feedback and reactions.

After receiving customer feedback, the product management team notices that customers have focused their priorities in the emerging trend 3-D widgets. Based on this feedback, the product management team is able to use the Social Knowledge Network to determine if any other R&D has been done on 3-D widgets, and whether the competition has introduced features in this area.

To their delight, they find there is quite a bit of new research in this area, and the company actually owns a lot of intellectual property around 3-D widgets. In addition, they are able to determine that the competition has not released any 3-D widget features. So they are able to focus the entire release on this new feature and begin building a marketing campaign around this emerging capability.

This shows that internal collaboration or external collaboration is only part of the story. Collaboration among all constituents, inside and outside the firewall, can lead to innovation, discovery and more effective business practices. And effective collaboration also leverages an organization’s current knowledge, rather than pretending that it does not exist.

Had the team chosen to collaborate using different tools and in different ways, the synergies between the internal thinking, the external preferences and the internal knowledge/expertise would not have emerged. Gaining insight from two collaborative silos is not likely to happen. How can product management link a marketing Twitter campaign aimed at building the brand with an internal R&D wiki? It can’t.

So when considering how to improve the efficiency of an information-centric project or business unit, don't stop at solutions that focus solely on external relationships. Consider how to span external and internal relationships, and how to leverage your current knowledge assets. This type of system will enable you to compete more effectively in the real world, and build relationships that enable discovery and innovation.

Editor's note: This excerpt originally appeared in an article Phil Green contributed on CMSWire. You can read the full article on CMSWire.


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