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Social media bubble burst, dissected

We covered a lot of ground when we interviewed Maddie Grant, author and co-founder of social media consulting firm SocialFish, the other week.

Some big questions were raised. Are we heading toward a social media bubble burst? If so, when, and why? How can businesses find the true value of social media? What are they doing right? And, equally important, what are they doing wrong?

Snag our transcript now to get Maddie's answers to all of these questions, as well as her perspective on what the most important element is of any social media initiative; why you should keep her new book, "Open Community," in your back pocket; how you can join Maddie's next research initiative; and more.

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