Michael Schrage put it bluntly in our recent interview with him.
Michael is a top thought leader on innovation. He is a research fellow at the MIT Center for Digital Business, and has pioneered techniques for using rapid prototyping, simulations, and modeling to improve return on innovation investment.
You might have seen his regularly contributed articles in Fortune, CIO Magazine, and MIT’s Technology Review. Michael has also written two critically acclaimed books, "Serious Play: How the World’s Best Companies Simulate to Innovate" and "Shared Minds -- The New Technologies of Collaboration." His forthcoming book is "Getting Beyond Ideas: The Future of Rapid Innovation."
In our interview with Michael, he made it very clear that companies that are not prepared to innovate will go away. Sound scary? Then make sure you tune into our podcast to learn more of Michael's insight, and hear his advice for ensuring companies innovate to bring value to their customers.
You'll hear Michael talk about:
- What Warren Buffett taught him about innovation
- Where actionable innovation comes from
- Real-world examples of how the hypothesis testing model has worked in the enterprise, including at Amazon.com
- Biggest barriers to fostering innovation, including culture and organizational slowness
- Recommendations for developing good hypotheses
- Why "innovation is a means to an end"
- What impact social technology is having on innovation
- Why the next 10 years will see a surge in innovation and inventiveness
Thanks again, Michael, for taking our interview.