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MIT's Michael Schrage on how to use innovation to achieve business objectives

We recently posted our podcast interview with Michael Schrage, a research fellow at the MIT Center for Digital Business. If you're more of a reader than a listener though, grab this transcript of our interview and feel free to start perusing.

Michael is a top thought leader on innovation, having pioneered techniques for using rapid prototyping, simulations, and modeling to improve return on innovation investment. In our interview, he talked about some of his core recommendations for how to not only foster innovation, but how to make it actionable and use it to achieve business objectives.

Give it a read, and feel free to bookmark this post for future reference.

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