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Great ideas are easy. Bringing them to market is hard.

How many of you have said to yourself, you know, wouldn't it be cool if we could communicate online using video? But it was Connectix that first brought webcams to market with its QuickCam (later acquired by Logitech).

Or how many of you have you thought about a smartphone that could dock onto a laptop and become a full computer? Yet it was Motorola that brought this to market with its Lapdock.

For people in product development and product marketing, coming up with great ideas isn't hard. The hard part is taking your great idea and bringing it to market -- a process called idea management.

If you've visited our website recently, you might have seen information on our newest application created just for this, IdeaNet. Maybe you've looked over the product brochure or video demo we have over there. If you've been wondering, hey, what's this?, well wonder no more. Today we are filling you in on what we've been working on to bring the application to life.

So, first, a little primer. IdeaNet is our fourth and latest application built on our Presto technology, joining the ranks of predecessors AssociatioNet, KnowledgeNet, and Presto for Social Libraries.

It's a system to help business-to-business product development and marketing teams bring together their knowledge and expertise with customer feedback and insight to generate ideas, manage the ideation process, and fuel product innovation.

We strove to create an intuitive and flexible user interface so product managers, product marketers, engineers, and customers alike can contribute to and benefit from a collaborative innovation process from one location.

IdeaNet is already in place at workforce management solutions provider Kronos Incorporated. The company is using IdeaNet to enhance the innovation dialogue and participation between its software developers and customer community.

Our press release announcing IdeaNet will be coming out soon with more details on the features and functionality of the application, as well as how and why Kronos is using it.

But for now, I wanted to give you a look inside IdeaNet by sharing some screen shots of its major functionality. You can flip through the slide show here, or, if you view the screen shots on Flickr, you'll also be able to read full descriptions of each image.

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