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Wishing all Inmagic customers, partners and friends a happy holiday season and prosperous New Year!

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What a year it’s been for Inmagic and our faithful customers, partners and friends!  Following the excitement of our acquisition, we generated a whole new level of transformation with the successful launch of Lucidea, the parent brand for all products in our brand portfolio, last June.   As change can often be uncomfortable and confusing, we would like to thank all of you who have taken part in this journey and contributed to the our collective success in 2013!  Now that 2013 is coming to an end, we are excited about new opportunities in 2014 and look forward to sharing success in the new year.

And now that the holidays are upon us,  please take a moment to enjoy time with friends and family.  Balance is important and appreciating the blessings of family and friends is as, if not more important, than focusing only on business success.

Thank you for again for your support in 2013 and we wish you and your families a wonderful holiday season filled with joy and happiness and a prosperous New Year.

Your Lucidea Inmagic Family



Content in Context – Social Software and Knowledge Exchange

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Guest post by Sarah L. Nichols, Director of KM at the ClimateWorks Foundation

Enterprise social software platforms such as Inmagic Presto, ThoughtFarmer, and Socialtext facilitate knowledge exchange through staff/subject specialist blogs, Twitter-like functionality and wikis that offer content-in-context. This means that documents, multimedia files and links to both internal and external information exist alongside collaboration spaces built around projects, events or working groups.  Delivering content in this way both implies and applies a structure, using a framework that makes sense to end users engaged with these projects or groups.

I believe that next generation knowledge management is knowledge exchange, which I define as “the collaborative creation and dissemination of information and insights critical to the achievement of organizational imperatives.”  Enterprise social software is a perfect tool for this collaboration.  It offers not only the many advantages of structure, but fosters peer to peer learning, and allows for the “serendipity factor” that lets us find information we didn’t even know we needed, and which can be tremendously valuable.

Social software also allows us to deliver highly relevant content within the context of projects.  When you work in wiki spaces and use signaling or instant messaging among working group members, it’s no longer necessary to know exactly what you want before you can find it…targeted content is right there.  You don’t have to guess which data repositories may contain the information you need, because structure based on projects, events or groups guides you to it.

Clearly much of the information that can be served through social software like Inmagic Presto is housed in data repositories and either catalogued or organized using metadata, tagging and various other forms of classification.  It’s also searchable via the powerful engines offered by and ILS or knowledge management application. The content-in-context framework certainly doesn’t replace that, but such granularity and sophisticated search algorithms aren’t always necessary within what is essentially a small community – a project, event or group.  When I was a child, my family lived in the village of Hitcham in England.  Our house was built in 1502 by a retired ship’s captain, and it had no street address.  It was simply known as Friday Lane Cottage and everyone knew where it was – no other data, or even a map, required.

If the idea of knowledge exchange intrigues you, then you might want to look into enterprise social software as an adjunct to your existing ILS or portal application.  It enables collaboration that delivers results, making the small communities that exist within any organization collectively smarter while allowing individual contributions to shine, all based on the ability to serve up content-in-context.


Sarah L. Nichols is the Director of Knowledge Management at the ClimateWorks Foundation, and the founder of English Channel Editing  slnichols@englishchannelediting.com

Knowledge workers and Nelson Mandela

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By Phillip Green, Lucidea COO

I was saddened to hear the news of Nelson Mandela’s death.  Inmagic has a long history with our South African customers and the changes that their government has under gone over the last 30 years.  I thought I would share some of that history.

Inmagic in the 1980’s made a decision to suspend sales to South Africa.  This was done in the context of the international divestment movement and the call for economic sanctions against the government of South Africa.  However, with the release of Mandela, in 1990, Inmagic revisited our earlier decision and we resumed sales to South Africa. With the resumption of sales we started a program to work toward constructive change, donating 5% of gross revenue from sales to South African-based educational charities.  This program stayed active until Mandela was elected President of South Africa.  On a more personal note, I visited Cape Town many years ago witnessing apartheid first hand and more recently toured Robin Island, where Mandela was jailed for many years.

In many ways Mandela’s journey and that of a knowledge worker are very similar.  Knowledge workers often have preconceived notions of the where they want to go and or what path they are on.  But when they seek additional knowledge to improve on their current situation or process, sometimes they find information that challenges their current thinking.  If the knowledge worker keeps an open mind, seeks additional confirmations, and ultimately engages with the community, they often find much better ways to move forward.  As well as a helpful community with which to engage in, they may find themselves producing outcomes almost inconceivable when they started their knowledge quest.

In think Mandela was amazing human being and an exceptional knowledge worker.  He tried many different paths to a goal, and after each step he analyzed his next step, constantly taking in new information and constantly changing directions, but keeping his eye on, and ultimately achieving his goal. We are all lucky to have been here during his time on earth.

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